How A Little Guy Out Performed The Industries Top Influencers

 In Uncategorized

How a relative unknown entrepreneur beat out some of the industries most successful influencers in a $1.7 million dollar launch.

I want to tell you a story about a modern day David versus goliath type scenario of how I set out with a list of 1,000 subscribers, no team, & a small budget to compete against some of the most influential,successful & well equipped entrepreneurs in the world. 

Now the goal here is not to brag or get you to tell me how great I am.  My goal is to show you exactly what I did, how I did & reveal to you how you can do the exact same thing!

Here’s the backstory.  I was asked to participate as an affiliate for a well-known influencer in the speaking niche.  I was one of 150 participating affiliates.  It was the“who’s who” of online entrepreneurs.  

To say I was intimidated would be an understatement. 

My first thought was, “just tell them no, that you can’t do it’.  After all backing out would be less embarrassing then looking like a dud in front of some of the most respected online entrepreneurs.

After my nerves calmed down, I decided, “No, I’m going to do this, and I’m going to give it my best effort”. 

Having decided I’m going all in on this, it was time to come up with a strategy. 

I assessed my situation.  List Size (for this niche) = Less Than 1,000 subscribers. Team Size = Solopreneur. Available Resources/Budget for Ads = $1,500. 

The fear started to creep back up again!  How in the world am I going to compete against these entrepreneurs with lists of over 100,000 subscribers, Full teams of marketers, copy writers, ad creators, & ad budgets of $5,000-$10,000. 

I quickly squashed those negative emotions.  I need a strategy.    What can I do to give me a fighting shot to not completely embarrass myself in this competition?

It quickly became clear. I don’t need a fancy strategy or a marketing team.  I need to keep it simple & go with what I know works.

So I decided I am going to do a One-Day Summit.  It’s the most powerful strategy I know that can quickly build an engaged, quality list & have them ready to buy in less than 30 days.  (Because time was also a factor here).

Here is the exact strategy I used & the results.

(Want A Video Explanation On How You Can Do The Same Thing?) 

Affiliate Participation was for an online Speaker Training Program. 

So I set up a One-Day Summit called “The Expert SpeakerTraining Workshop”.

I brought together 13 top speaker trainers, coaches &influencers.  I advertised the summit with an ad spend of $1,500. 

I brought in just over 1000 leads.   (Keep in mind these are highly engaged & perfectly qualified leads interested in learning about improving their opportunities to become speakers & influencers). 

I had 3 weeks after the One-Day Summit where I nurtured my relationship with my new subscribers, building more Know-Like-Trust

Then exactly 10 weeks from the time of concept to the affiliate promotion start date I set out on my first ever “official affiliate promotion launch”. 

Two Weeks later when the dust settled I was sitting on the leader board in Fifth Place!! 

 Only 4 other people out of the 150 influencers had out performed me. 

I couldn’t believe it. I was literally beside myself.  I was getting compliments, & “congrats” from some of the biggest names in online business.  I mean think of the most “well-known”influencer you follow, yep they were apart of this launch!  And some how I had out performed them. 

Now in no way am I trying to say I am better than ANY of them, or even that I am on the same level as them.  What I am saying is I had a strategy that allowed me to out perform most of them in this competition. 

It was also more than just the respect & congrats.  I also won over $30,000 in cash & bonuses from taking 5th place.  That was on top of the $20,000+ in commission I earned from the sales I helped generate. 

Return on investment?  30 to 1.  I grew my list, created a great relationship with my new subscribers, established credibility with some of the industry top leaders & influencers & I made almost $50 grand!!

Again, I am not saying this to brag.  I am saying it because YOU can do the EXACT same thing.   You just need a solid strategy!  

You don’t need a huge team, endless budget or a large list. 

You need one simple but effective strategy that connects you with engaged people who are interested in purchasing the product that you (or someone else) are selling. 

You can use this same strategy for affiliate promotions.  You can use this strategy for your own promotions or products. 

It’s called the One-Day Summit Formula. It’s an online entrepreneurs PROVEN FORMULA to quickly grow your list,launch your platform or make more money (even if you are just getting started). 

For those that are interested I did a quick video walking through the strategy I used to achieve 5th place on a near $2 million dollar affiliate launch.   

I will quickly show you how I made almost $50,000 with a list of about 1,000 subscribers & how I built that list in less than 30days with under $2,000 ad spend. 

I will also give you my One-Day Summit Starter Guide & Checklist so anyone interested can use this same strategy in their businesses. 

Just let me know where to send the video & checklist & they are all yours!


My goal here at Hustle & Scale is to help entrepreneurs get to that next level.  I was exactly in your shoes.  I have started from scratch& built multiple 6, 7 & Multi 7 Figure companies in the brick & mortar business, online education space & the Software as a service world. 

If I can do it, you can do it.  You just need a little help!   

Take this strategy & I know with certainty you will be out there winning in your industry, just like I won in mine. 


No matter where you are in your online journey, remember your message is important. The world needs to hear it. There are people out there that need your help.

Don’t ever give up or let up. Keep Hustling & you will eventually SCALE your side hustle to an online empire.

You may need a little help, & I am happy to offer advice & guidance!

Remember It’s Scale Or Fail & The Choice Is Yours!

Hustle Hard & Scale Big
Dr. Mark T Wade



Follow Us Online:
Hustle & Scale Page
Hustle & Scale Group
Hustle & Scale Website
Linked In

About Dr. Mark T Wade:
Dr. Mark T Wade having 2 doctorates went from a brick & mortar clinic to online multi-million dollar education business in the health space.   He has created a top rated podcast, a sold out mastermind for entrepreneurs featuring the likes of John Lee Dumas, Pat Flynn, Lewis Howes & Jeff Walker, & a one of a kind SAAS company called Virtual Summits Software.

With his brand Dr. Mark helps entrepreneurs scale their side hustles with a technique called the One-Day Summit Formula.  The same strategy he used to build that multi million-dollar business in the health space.  (Still a success today:  American Posture Institute).  It’s one of the top list building techniques available & it even works for beginners and brick & mortar businesses.

Dr. Mark has expert insights on going from side hustle to success, losing a million dollar business – the lessons learned, but his most popular message for most audiences come from the list building strategy that has helped thousands kick start, launch & grow their businesses (valid for any industry or niche).

Read More Here:  The Full Story

Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.