Hustle & Scale

Introducing The One-Day Summit™

Dr. Mark T Wade — Sat, 09 Feb 2019 21:01:00 +0000

Article Overview:

What is A One-Day Summit?
One-Day Summit
Specifics Traditional Virtual Summits Versus One-Day Summits
Why a One-Day Summit is so Powerful
Why Run A One-Day Summit?
Who Should Run A One-Day Summit?
What Are Some One-Day Summit Examples?
One-Day Summit Formula
Create A One-Day Summit
Topic & Theme
Email Communication Sequences
Creating Your One-Day Summit
Offer How Do You Set It Up?
Virtual Summits Software
What Are Other Ways To Use a One-Day Summit
One-Day Summit Plug & Play Strategies
How Can I Monetize A One-Day Summit
What Happens After It Ends
Ever-Summit Protocol
Conclusion
Who Is Dr. Mark T Wade
Resources

What is A One-Day Summit?

The One-Day Summit Formula is an online entrepreneurs PROVEN FORMULA to quickly grow your list, launch your platform or make more money (even if you are just getting started).

Typically, a One-Day Summit is a pre-recorded online event packaged around solving a particular problem by bringing in experts and providing free information for a limited time to those needing the problem solved in exchange for their contact information.

The primary purpose of a One-Day Summit is to highlight an acute pain point or problem of your ideal avatar and solve that problem in a short period of time while building a relationship with potential clients.

One-Day Summit Specifics:

Once you have your One-Day Summit created, you can offer it to the world. Depending on whether you are using the “List Builder” or “Premium Monetization” Strategy, it will either be free for people to opt in and participate or cost a small fee.

Once a person joins your One-Day Summit, they will then be given access to a series of pre-recorded videos on the overarching problem being solved.

Attendees will have a specific and limited amount of time to consume the information. They will be given the opportunity to upgrade to an advanced “membership” level that will grant them prolonged access to all videos. Most often, the purchase comes with additional bonuses and options. (With the Premium One-Day Summit extended access is included).

Those who do not purchase the upgrade option will lose access to the information at the end of the designated period of time. This forced urgency increases engagement and the desired results of the completion of the provided material.

Most commonly, One-Day Summits do not include the word “summit” in their name. They are often branded based on the problem or solution being solved, such as the “List Builder Accelerator” or “Neurology Fundamentals”– names that create interest, intrigue, or curiosity.

A common misconception early on is that the One-Day Summit is a full day’s worth of content. While some are longer, most are relatively short to allow the audience beneficial time to complete the information and achieve the desired result (solution).

The name, “One-Day Summit”, indicates the typical amount of time allotted for attendees to finish the information before it becomes restricted.

The Difference between One-Day Summits & Traditional Virtual Summits

One-Day Summit

based on solving a problem in a short amount of time (typically One Day).
can include 5-16 expert speakers, with the sweet spot being 10.
can run without speakers.
only takes 30-60 days of prep to create.
does NOT require advanced knowledge, skills, a team or a large budget.
typically named “summit” but can be branded based on the problem.

Traditional Multi-Day Virtual Summit

consists of anywhere between 3 – 10 days of speaker interviews.
typically requires 30 – 80 speakers.
based on building excitement and awareness on a variety of topics and problems.
typically requires 6-12 months of preparation.
reserved primarily for advanced online influencers with large teams, budgets and skill sets.

Why a One-Day Summit is so Powerful

Today’s digital listener has the shortest attention span in history.

We are seeing a drastic drop in the effectiveness of webinars, lead magnets, and other online marketing strategies such as the typical online product launch.

We are seeing an overwhelming focus on funnels that are aimed to highlight secrets. We have completely lost the focus on human psychology, which is to solve a problem and build a relationship.

This is the backbone of business in any industry and niche. The One-Day Summit not only accomplishes these goals, but it also highlights you (the host) as the authority.

Additionally, there are 12 normal human psychological triggers that are incorporated naturally throughout the One-Day Summit. (LEARN MORE ABOUT THEM HERE)

Why Run a One-Day Summit?

The benefits of running a One-Day Summit are vast. The fact that this strategy is quick, nimble, and powerful makes it an impactful way to grow your audience and monetize your platform.

But are there specific benefits to running a One-Day Summit in addition to growing your list and audience and making money? The answer is a resounding yes.

Build Authority:

Running a One-Day Summit makes you the host of your own platform. Like Podcasts and Live Events, we look up to those who are the host of their own entities. It’s a bit of a status symbol.

Your audience will look at you with more authority in your niche and industry because you are the host of “X”. It has happened to many others in your same position.

Relatively unknown or up and comers with a big vision launch a summit or a platform and immediately gain authority in their industry. They get asked to speak on other influencer’s platforms.

“Expert Leverage” is when you accrue some amount of expertise and authority from others. This happens when your audience admires those hosted on your summit and accepts that you must also have some expertise or authority for them to agree to be associated with your event.

You are leveraging the expertise of others who join your One-Day Summit. Authority is one of the quickest and most immediate benefits of running a One-Day Summit.

Expert Networking Opportunities:

With your One-Day Summit, you will be hosting select influencers and experts. This gives you the advantage of having a reason to reach out to potential influencers to give them an opportunity for new exposure by being on your summit.

Many will accept this opportunity, giving you the ability to create a professional relationship with important influencers.

Those who accept your invitation will be in direct contact with you both before and after your session. It is a very powerful way to build relationships and network with other strategic experts.

Grow Your List

The most obvious and often the most desired aspect of running a One-Day Summit is the opportunity to grow your email list with new subscribers.

The primary concept behind the One-Day Summit is to attract new and old followers by solving an acute problem in a short amount of time.

Using the “List Builder Strategy”, you offer a valuable opportunity for your audience to solve a problem for free with advice from industry experts in a format that is new and appealing.

This creates a powerful and effective strategy to quickly build your list with engaged, quality new subscribers who now look to you as an authority.

With the income options, it becomes one of the few opportunities to build your list with little to no cost per new subscriber. This is because of the money the One-Day Summit naturally generates.

Generate Income

All businesses need to generate income to stay viable. The One-Day Summit gives multiple opportunities for income generation.

The first is by providing free access to the videos for a specified and limited amount of time with the option to purchase ongoing access.

The next option is by running a Premium One-Day Summit, which requires payment to access any of the information, but allows the customer to maintain access to it after purchasing.

Once the One-Day Summit has concluded, it can now be sold as a product, similar to the way one would sell an online course.

There are opportunities to position this now product in the sales cycle. It can be offered to affiliates to sell to their audiences in exchange for a commission. It can be offered as a flash sale opportunity to your audience. It can be offered as an up sale or down sale to other promotions you run.

The true magnitude of a One-Day Summit is in the engagement and excitement it creates with an audience, preparing them for your next purchasing promotion opportunity.

You can also sell appropriately-aligned affiliate products during and after your One-Day Summit to the audience.

There is the opportunity to accept sponsors who align with your topic to be featured on your One-Day Summit in exchange for a sponsorship fee.

The opportunities to monetize your One-Day Summit are vast and powerful.

Build a Platform:

Most online businesses struggle from the challenge of being unknown. They have a great idea, a vision, and maybe even a product, but no one knows about it.

This is because they don’t have an audience of loyal fans who follow them and look to them for advice and guidance. In other words, they don’t have a platform.

A platform allows you to share your message, vision, and strategies for your ideal avatars to improve their lives through your products or services.

This has become even more difficult as many people try to build out an infrastructure in hopes of having a powerful platform. They have a website, their social media pages, funnels, etc. The problem is they don’t have the key ingredients.

A One-Day Summit builds your platform and following through the most powerful strategy available. By building a relationship with an audience and gaining trust while solving a problem.

Additionally, a One-Day Summit gives you the opportunity to pull audiences in from those participating on your summit. This allows you to tap into already engaged audiences and bring them into your platform through your One-Day Summit, using the above-mentioned strategy of Expert Leverage.

When you host a One-Day Summit, you immediately have a platform, with a strategy to quickly build an audience.

You Now Have a Product:

As mentioned above, once your One-Day Summit has concluded, it is now an actual product you can sell.

Many people have difficulty deciding on and creating ways to sell their knowledge in exchange for income. A One-Day Summit creates a valuable resource that is simple to create and doesn’t require the host to do all the heavy lifting.

It also opens up the opportunity to create additional products based on the one singular summit.

Affiliate Relationships:

A One-Day Summit allows you a unique opportunity to create both affiliate relationships to sell and promote your summit, as well as creating opportunities for you to sell other programs and products to attendees.

The most common source of affiliates is the expert speakers who are participating in your One-Day Summit. They would be given the opportunity to promote your summit to their audience and in return garner a percentage of the commissions created from the attendees they deliver.

Finding outside partners who want to promote your One-Day Summit works in a similar fashion.

Lastly, finding additional or outside products and programs that align with the topic of your summit can be sold to the attendees by advertising them on the summit or in emails in exchange for commissions generated by these promotions.

These opportunities open up future and ongoing relationships to promote your programs.

Sponsor Opportunities:

Occasionally, companies will want and need opportunities to promote their products to their target audiences. Your One-Day Summit can be a great opportunity for those companies to highlight aligned products to potential customers attending your One-Day Summit.

In exchange for exposure on your One-Day Summit, these sponsors would provide a value exchange in the form of a sum of money or other equal options.

This creates an opportunity for you to generate more income from your summit while the sponsor gets exposure and potential new clients.

Engagement Frenzy:

One of the most valuable outcomes from running a One-Day Summit is the engagement it creates from the attendees.

For a business to generate sales, it needs to create “know-like-trust” with potential customers. The best way to do this is by getting potential customer to engage with and get to know you.

The One-Day Summit builds this engagement through communication sequences, the comment exchange, and interaction during the summits, plus the amount of time spent with you through watching the videos.

This increased engagement and new status of viewing you as an authority increases the potential for ongoing sales.

Relationship Building:

Probably the most important side effect of running a One-Day Summit is the relationship that is created between the attendee and you.

There are two primary ways to create a relationship, both are based on spending time with the host.

The first is through an actual interaction between the attendee and the host.
The second is through the attendee spending time with the host through a recording.

Both generate a feeling of connection for the attendee with the host.

The more time the attendee spends connecting with the host, the stronger the relationship. The stronger the relationship, the more trust and willingness develops to do business.

Your One-Day Summit allows you to generate strong relationships with potential customers all at the same time without the need for you to actually spend real time with each attendee.

This allows you to velocitize your success and results.

Who Should Run a One-Day Summit?

The amazing part of a One-Day Summit is that any business at any level can benefit from running one. The amazing part is the power that happens at each of the different levels.

Whether you have an online or a brick and mortar business, a One-Day Summit can help you increase your success.

If you are just getting started, have good momentum or are already crushing it, a One-Day Summit just adds more impetus to your current status.

We have seen every level of experience; knowledge and status all run successful One-Day Summits. Every niche and industry has the power to run an incredible summit. It all comes down to solving your audience’s problems.

Let’s look at some of the specific scenarios.

Side Hustlers – Build An Audience

One of the most difficult things when getting started in business is building an audience: creating a group of people who know and want your services and are willing to pay for it.

Most newbies start building and just keep building, doing anything and everything they can, hoping that it will attract an audience. Unfortunately, quantity is not the best strategy.

At this stage we need to build an audience and grow our lists so that we can then begin to help people solve their problem and in return get paid for our expertise.

A One-Day Summit is the most powerful way to build your audience. It uses the strategy of Expert Leverage that allows you to tap into the already engaged audiences of the experts participating on your summit. It allows you to promote a FREE solution to an acute problem, which people are in need of and willing to sign up for.

It also gives you the ability to network with other influencers who can help you grow your influence by promoting your business and creating other opportunities.

If you are in that beginning stage, there is no better solution to get the momentum going than by running a One-Day Summit.

Experts – Monetize Your Momentum

Now that we have an audience and some momentum, we are generating income and building a cool business. Now it’s time to start making some money. What tends to happen is we try to build out these big fancy courses/programs without first asking if they are needed.

We spend months building something out, then launch it just to have it flop. Then we move on to a new project and repeat this same cycle over and over. We have NO customer journey.

What we need at this stage is an effective customer journey that allows us to bring new people into our community and then monetize them over a period of weeks and months until we ultimately bring them into a membership program that generates recurring revenue.

The power of the One-Day Summit is that it lets us test out specific topics to determine if there is a need without wasting too much time and energy. It also allows us to build out an effective customer journey to provide us with real income.

It opens up so many opportunities for collaboration with other experts through the networking that happens during a One-Day Summit.

Additionally, having an audience, at this point we can use the power of the Premium – Monetization Strategy. Simply creating a quick One-Day Summit on a specific pain point with several quick solutions and then charging for access to it allows us to quickly start building some real revenue.

This is why the One-Day Summit becomes the “Go-To” for all online businesses at this level.

Influencers – Scale

At this level of expertise, most businesses have great momentum, with lead generation and monetization strategies already working. What they are most commonly looking for is a way to scale to the next level without spending more of their time to accomplish it.

The One-Day Summit becomes the knight in shining armor for these businesses as it allows you to create the summit once and then set it to “EVER-SUMMIT” status so that it continually brings in new qualified and engaged leads into your community to start their journey.

It allows you to build multiple problem/solution specific One-Day Summits to cover an array of topics and areas. This casts a large and effective net to collect new subscribers while qualifying them as buyers quickly.

Additionally, the One-Day Summit allows you to monetize that audience with the Premium-Monetization Strategy, directing them through the next steps of the customer journey.

The best part of all this is that is all automated. Create it one time and then set it to repeat, ongoing forever!

This is the easiest, quickest and most effective way to scale a business.

Increased lead generation, boosted sales, more highly engaged and qualified customers, set to grow automatically? Yes, this is a top-rated strategy for influencers to scale to the next level.

What are Some Examples One-Day Summits?

List Builder Accelerator

10 Tactical Strategies to build your list in 30 days! No fluff, no hocus pocus, or theoretical BS. Just straightforward, implementable and effective strategies. You want to build your list; we have the accelerator to help you do it.

This One-Day Summit highlights the problem of building a list and brings in 10 list-building experts to teach a specific strategy. This is a free One-Day Summit focusing on List Building Strategy. This summit is used to collect emails of those who need help building a list and then offer them a solution afterwards with a program.

Beyond the Podcast

Podcasting is so much more than just the number of downloads you receive each week. It’s about connecting with your audience and building lasting, meaningful relationships with your listeners.
Whether you’re a professional podcaster or a hobbyist, Beyond the Podcast Virtual Summit will give you the tools and education you need to grow your podcast and allow you to connect with your audience in new and meaningful ways.
This is a one-day summit put on by Aweber on the topic of Podcasting. It is used as a List-Building Strategy. This summit then creates interest and awareness about Awebers services to podcasters.

Expert Speaker Training Workshop

Creating Impact, Authority, and Income through Speaking. Thirteen world-renowned speakers, coaches and teachers giving you specific strategies to creating Impact, authority and Income!
This is used as an affiliate promotion priming strategy. It generates quality engaged leads who are interested in speaking, then offers an affiliate speaking promotion to those attendees after the summit is over.

Neuro Fundamentals

Learn Neuro in a Day. Let’s stop making neurology overcomplicated. These 10 teaching sessions will help you learn neuro in a day!
This was a One-Day Summit focuses on the “Premium-Monetization” strategy by requiring an initial payment to access information.

The Monster Master class

7 Experts – 3 Hours in the Monster Master class. JOIN SHAA WASMUND, RUTH KUDZI, LISA JOHNSON, JOJO GRAHAM, KATYA VARBANOVA, KAREN KISSANE AND MATT THOMAS … ALL ON ONE MONSTER LIVE ONLINE MASTERCLASS.
This is a One-Day Summit that focuses on creating awareness and excitement with teaching topics, then offers affiliate opportunities to purchase items offered by each speaker.

Scale Your Business Online Summit

1 Day 5 Live Training covering 5 Ways to Scale Past $5,000 A Month in 2019. Speakers include Liz Bayardelle, Jaime Slutzky, Amanda Blakeman, Samantha Siffring, & Jenny Hale.

Facebook Ads Virtual Summit

This One-Day Summit “Facebook Ads Virtual Summit” was created by Larry Kim. Facebook advertising campaigns offer one of the greatest returns on investment online. If you’re seeing lower impression share, costs rising and ads not converting, you’re not alone. In this summit, you’ll learn how to create ads that perform and learn advanced strategies that will massively grow your business.

This One-Day Summit is focused on lead generation. Bringing in new leads by solving a specific problem, running Facebook Ads. Getting new engaged subscribers to sign up for this One-Day Summit.

One-Day Summit Formula

Overview

The good news about the One-Day Summit is that it’s all laid out already for you. After years of running my own successful summits, I had friends and mentors reach out asking me to help them run theirs.

Fast forward a few years and now we have “The One-Day Summit Formula”. Combine that with the new Virtual Summits Software, and running a One-Day summit has never been easier.

Our formula lays out the simple, yet powerful process of running a One-Day Summit. Often people will tell me, “Mark, this seems super easy,” and my response is, that’s the point.

This isn’t about making me feel or look smart; it’s about showing you how you can quickly be successful. Because you can!

Previously running any type of summit was only an option for an elite few influencers with the connections, big teams, large budgets, and ability to invest a small fortune into making one happen.

Now, with the One-Day Summit Formula and Virtual Summits Software, everyone from newbies to experts is wielding the power and benefits of a One-Day Summit.

Specifics & Details

Let’s walk through it so you understand exactly how to run your One-Day summit. There are 6 key sections to know about, and we can cover them super quick and easy.

1) Registration Page

This is your opt in page with your theme, topic and all your key teaching sessions laid out in a way to highlight the problem, while showing the audience that they can and will get the solution to that problem in a short period of time.

As is with any opt in page, copy, images, and strategy are important to increase conversions. Often a compelling video will help increase the conversion rate of those who opt in to your One-Day Summit.

Another thing to think about is the timing of when to start running the promotions for your summit. Depending on your budget limit, you can start as far in advance as you want. However, we have found that 4 weeks out is really the furthest to start promoting your One-Day Summit, with the largest conversions happening 2 weeks out and ultimately the week of the event.

It’s not uncommon for us to simply run ads a week or two before and still have a great result.

2) Confirmation Page

The next step in the One-Day Summit Formula is the confirmation and upsell page. This happens immediately after the attendee registers for your One-Day Summit. They are immediately shown a page that confirms their registration, gives them any necessary information and then offers something to purchase.

Typically, the purchase (known as an upsell) will be an opportunity to purchase extended or lifetime access to the summit. There normally will be complimentary bonuses offered with this purchase to entice the attendee to want to “upgrade” and buy.

At this point you will start your email communication sequences to begin educating your new subscribers. We will talk more about this in a later section.

3) Summit Live

This is when the magic happens and you deliver the sessions to your attendees–typically positioned in one of two ways. The first being the division in two sessions, where they are split with half in the morning, and the other half in the afternoon. This creates more urgency inside of the actual summit to have your attendees get on board and consume the information. This also makes the content seem more consumable by splitting it up.

The second option is an open forum where they can access all the videos at any time throughout the day and consume any session they want to watch.

Both have their strategic reasons and either one is a good choice. However, there is always an ending time where the summit closes and access becomes restricted to anyone who has NOT upgraded to extended access.

The most effective way to monetize the One-Day Summit is by having a closing time and then allowing replays to be purchased for extended access.

After the summit ends, there is the option to grant a “Bonus Day” with a period of time to review the summit (without purchasing). This is based on the Rule of Reciprocity, allowing the attendees another attempt to consume the sessions and then to purchase extended access to the summit. This doesn’t need to be offered every time and is often best done as a surprise for maximum effect.

4) Post Summit

Once the summit ends, we now want to encourage those who signed up for free to upgrade to a paid access level. There are several different urgency and scarcity strategies that can be used to increase sales conversions.

Ultimately, the goal is to offer complimentary bonuses along with extended or lifetime access to the summit, while informing attendees of what will occur if they miss out on this opportunity.

Typically, if they don’t purchase during this period of time, you would either completely remove their ability to purchase, or increase the price to a higher price point.

The more value you can provide and the higher the urgency you can create, the more sales you will receive.

5) The Turn

This is the most valuable aspect of the entire One-Day Summit. This is the next promotion you will be offering to those who attended the One-Day Summit.

The whole point of a One-Day Summit is to solve a problem and create a relationship with a new person.

You want to create trust, demonstrate how you can help and provide the capability to decide if they want to take this business relationship to the next step on their journey.

So, the “Turn” sets up the next promotion, which should be perfectly aligned with the theme and topic of the original One-Day Summit. This is the next step in the customer journey. We will talk about the specifics in a later section called the “Customer Journey”.

6) Ever-Summit Protocol

This next step occurs congruently with the “Turn”.

The Ever-Summit Protocol is the initiation of the automation of your One-Day Summit. Essentially, once your summit ends, it’s time to bring it back to life again.

Previously, most people who run a summit use the summit as a product after it has ended. They use it for “upsells”, “down sells”, “flash sales”, “affiliate sales offers” and so on. This is a very beneficial reason to run a One-Day Summit as it gives you a valuable product in the end.

The only problem and one of the most powerful aspects of a One-Day Summit is the ability to generate new subscribers. Once the summit is over, there is usually a very small amount of new signups. Why?

Human psychology tells us that if something is over, or old, it is no longer valuable or good.

Now we all know that this isn’t true, and that the information in the summit is as valuable today as it was yesterday. Nevertheless, it doesn’t matter; people quit opting in. At least that is what used to happen.

Now thanks to the Virtual Summits Software, there is a powerful feature called “The Ever-Summit Feature”.

With one click of a button, your old summit is transformed into a brand new, ongoing, live summit on a weekly, bi weekly, or monthly basis.

Essentially you can click one button and the Virtual Summits Software will automate, run and track your summit as if it were live, forever. Hence, “Ever-Summit” is a Forever Summit. We will discuss this feature more in depth in the section on the Virtual Summits Software; however I needed to briefly explain it here so you can understand this step in the One-Day Summit Formula.

At this point in the formula, you would evaluate your One-Day Summit results, determine any strategic updates or changes to optimize your Ever-Summit, and then initiate the Ever-Summit Protocol. Ideally, you are looking for ongoing ways to optimize your Ever-Summit traffic strategy as well.

This now completes the loop in the One-Day Summit Formula, creating an ongoing, perpetual and powerful tool to collect new subscribers and income–hence one of the most powerful marketing strategies available today!

Create a Topic & Theme

Now that you understand the One-Day Summit Formula, how it runs, and the process that unleashes this power, the next step is to determine an effective choice for your One-Day Summit. There are 4 items to clarify to get you up and running with your very own One-Day Summit.

1) Narrow Down Your Theme

The first step in creating your One-Day Summit is to come up with a theme. A very common problem that can be critical in the success or failure of your One-Day Summit is creating a too “general” or wide theme and topic. I have an entire training protocol available that walks you through this process if you want more in depth help.

It’s a common mistake to believe that by casting a wider net, we will bring in more leads.

As ironic as it might sound, it is the exact opposite. We need to catch people who have an “acute” problem to which they are searching for an answer right now. We don’t want to get the “curious Georges” and the tire kickers. We want the people who are saying, “I need this now; please help me.”

This way when we provide them with the solution, you become their hero and a relationship is built.

Major Category – > Sub Category-> Micro Category -> Niche Specific

This is the simplified way to think about it.

Major Category – Determine what industry or area you want to specialize in. A simple example would be “marketing”.

Sub Category – Every Industry or area typically has some sub specialties. In the example above, we could consider “email marketing”, “Facebook marketing” or SEO generation. You need to begin to locate a specialty inside of your overall industry.

Micro Category – Now that we have started the process of specializing, we need to take it to an even more specialized level. Staying in alignment with our current example, we could say under the Sub Category of “Facebook marketing” we could have a micro category in “lead generation” or “video views” or even “messenger bot marketing”. You see that there are plenty of areas we can narrow down and focus.

Niche Specific – Lastly, we then determine our niche. This is simple. Who or what do you want to focus on? This could be specifically for your One-Day Summit or you could apply this same strategy to your whole business. In the example above, we could stay with “Facebook marketing” using “messenger bots for dentists”.

Now we are finally where we need to be and ready for the next step.

2) Topic & Title:

Now we are getting into one of the most important parts of the entire One-Day Summit strategy. Your topic, which will also most likely be the inspiration for your title, needs to be carefully selected. There is one key fundamental when selecting the topic — that is it needs to be based around your avatars number one problem for which a solution is sought.

This is a common area of confusion. We often search for topics that sound interesting and popular or we use words to explain the issue different than the common terminology used by our avatar.

Determining and selecting a powerful and correct topic is very important to the success of your One-Day Summit.

Avatar

Let’s start with selecting your avatar. You should have a pretty clear picture on this now after going through the theme selection process. However, you should make sure you are really clear who you want to target.

If you don’t understand this, you won’t be able to clearly answer the remaining questions, which can cause your One-Day Summit to be off target and perform poorly.

Start by looking at who you want to work with on a daily basis. What do some of your favorite clients currently look like? What do you like about them? Take all these items and narrow them down into one person. Get super specific: age, lifestyle, work, how many kids, their passions, etc.

The more specific you can get on this, the better you will be in your business in general, but for sure in your summit. Write this down and keep adding to it as you learn more about your avatar.

3) Solutions (Speakers)

The next focus when building out your One-Day Summit is the actual content, or the sessions to be included in your summit. These are typically solution-focused, pre-recorded videos done with industry experts teaching the specific topic.

The most common scenario is using speakers to teach these sessions, although it is okay to create a summit without them. In this situation, you, the host, would be leading each of the sessions. There is no right or wrong with this, and you can create a hybrid version as well.

Keeping your avatar’s problem, now identify 10 solutions they would need to learn or know to solve it. List these individual, specific solutions. {Download our One-Day Summit Strategy Worksheet here}

Next to each solution you have listed out, identify a couple of experts who would be ideal to teach on this topic. Identifying more is best in case any of them aren’t available to speak on your One-Day Summit.

A typical One-Day Summit has between 5 – 16 sessions, with 10 being the most common. Again, there is no right or wrong answer here and creativity always improves success, so feel free to get imaginative.

Now you have created your sessions and identified potential speakers for your One-Day Summit. There is only one thing left to do before you begin creating it.

4) Format (30 or 60 Days)

The last item to decide before starting to build your One-Day Summit is the format. This simple task is deciding how much time you need to get everything done to launch your One-Day Summit.

We focus on two formats: 30 days from start to finish or 60 days from start to finish.

Of course, you can take longer if you want and give yourself more time, but typically a One-Day Summit can be created in a very short period. One of the beneficial aspects of running a One-Day Summit is the speed of implementation.

We have regularly created One-Day Summits in less than 30 days, our fastest from start to finish being 5 days. Obviously, we have years of experience and many connections that allow us to pull it together so quickly. You may need longer. The main point is to know that you can do it quickly and efficiently.

In my One-Day Summit Formula Online Training, we include two calendars (a 30 day and a 60 day) that actually list out each task and what day they need to be started/completed. You can learn more about my Online Training here.

This wraps up the 4 main components of brainstorming your One-Day Summit Strategy. Hopefully, you have started to craft several ideas to build out your own unique One-Day Summit. Now let’s get into some of the details.

Email Communication Sequences

Now that you have your One-Day Summit idea, it’s time to get into some of the specifics of running it. The next most important aspect of summit success is communication campaigns.

It’s common for those running a summit to want email templates they can just copy and paste. While there may be some out there, it’s highly ineffective to use this method.

Every summit is unique and individual; using a standard template will almost undoubtedly decrease its success.

That being said, there is some good news. We have made it as easy as possible to create your own email campaigns, having evaluated some of the most effective sequences and strategies.

We have sent out tens of thousands of our own emails, testing what works and what doesn’t. In the end, we have narrowed it down to a very simple framework of 5 specific campaign types. I will go over these campaigns now.

Inside my One-Day Summit Formula Online Program, we go through the specifics of these sequences, even describing which of the 12 Psychological Triggers should be included in each campaign. You can get more information on this online program here!

Forward Facing Sequence

I refer to this as the “Indoctrination Campaign” based on the purpose of this email sequence. The sequence initiates as soon as someone registers for your summit. The overall purpose of this campaign is to indoctrinate or educate the attendee of your vision, mission, and goals on how you want to make the world a better place.

The campaign will start as soon as the person registers and can generate anywhere from 4 – 10+ emails ongoing. Since this is an education campaign specifically on what you are about and the purpose of you/your company, it doesn’t matter if they get these emails before, during or even after the summit ends.

The specific goal with this sequence is to begin building a relationship between you and your new subscriber.

Count Down Sequence

This is referred to as the “Sales Campaign”. This email sequence initiates at the same time as the Forward Facing Sequence and is focused on two priorities. The first is to give the person all the information they need to be successful with your One-Day Summit. The second is to encourage them to take advantage of the offer you are selling along with your One-Day Summit.

Depending on whether you are using Virtual Summits Software or have tried to “Frankenstein” your summit together with various other software, this may not contain much detail on how to access your summit, other than reminding them about when it is starting, who is speaking, and giving them access to any deliverables they need for the summit, such as a workbook.

However, it is important to make this process as easy as possible for your attendees and be sure to send them ample reminders so they don’t forget or miss the summit.

The sales sequence typically gives the attendee an opportunity to get your offer at either a slightly reduced price, or with some bonuses that will be disappearing, as it gets closer to the summit going live.

This is called an “early bird” sale or a “diminishing bonus” offer.

The main point is simply to encourage urgency to purchase your offer. We will discuss the offer in more detail shortly. For now, the idea is to have a sequence that starts as soon as the attendee registers for your summit and is time sensitive. Meaning they need to get this information before the summit starts and ideally limited to a few emails that go out before it goes live.

Summit Live Sequence

This email campaign is pretty straightforward and simple. It goes live when your One-Day Summit goes live. It is typically 3 – 4 emails spread throughout your summit, letting people know that it has started, is still going, and is ending.

The main focus of this campaign is to get your attendees to show up to the summit and access the sessions as well as to purchase any promotions available.

Occasionally, if you offer a “Bonus Day”, you will include those emails in this sequence to inform attendees of any additional time you have given them to access the summit sessions as a “bonus” even though the summit has ended.

A bonus Day is a good way to increase conversions using the “Rule of Reciprocity” trigger. You would typically give access for a few hours the following day. Sending out an email or two the day you do this is beneficial to let your attendees know they have access.

Last Chance Sequence

As the name implies, this email campaign focuses on increasing urgency with a limited time opportunity to take advantage of your offer. This is usually 1 – 3 days after your summit ends and includes some type of price increase or complete removal of the offer altogether.

The only focus of this email campaign is to encourage the sale. This will typically include 2 – 3 emails each day focusing on the value and loss that will happen if the attendee doesn’t take action to purchase the summit.

The more focused the summit is on an acute pain point that the attendee is currently suffering from, the higher the conversions that will occur.

Ever-Summit Sequence

This is more of an update and automation process than a brand new campaign. Once your One-Day Summit has ended, you will want to initiate the Ever-Summit protocol using the Virtual Summits Software feature that allows you to run your summit on an automated basis, ongoing forever, as if it were live.

This feature makes your summit the most valuable marketing tool you have by bringing in new leads and sales, ongoing forever.

In regard to the email campaign, you will need to go back through and neutralize your emails, removing any date/day/season wording that potentially does not align with the new campaign. Since the emails will be automated moving forward, you need to ensure the emails still make sense no matter what day of the week or time of the year.

It’s that simple. Now you have a full One-Day Summit email campaign strategy. Use your own words, language, brand, and personality and you will have a successful One-Day Summit Email Sequence ready to rock & roll!

If you want to see a short training video for an overview with more details on this sequence, you can check it out here

Creating Your One-Day Summit Offer

Once you have your strategy built out and understand the email communication sequences, the last foundational component to a successful One-Day Summit is the offer.

I have mentioned it before, but it is worth repeating: the more creative you can be with your summit and offer, the more successful it will be.

When creating your offer, it needs to be perfectly aligned with the problem being solved by your summit.

The most common and successful offer is typically extended or permanent access to the summit teaching sessions. Most attendees will not be able to consume all of the sessions in the time frame available.

A few will miss it all together. Some will even know when they register that they won’t be able to attend the actual summit. What they want and need is extended access to the sessions. So, the most common and effective offer is simply giving lifetime access to the summit teaching sessions.

Additionally, you can give some bonuses with your offer. These should be items that support and improve your current offer. They could be guides, resources, cheat sheets, or even access to courses. Many times, speakers will offer digital resources included in the offer as bonuses.

Typically 5 bonuses are an ideal amount. No more than 15 should be offered, as it begins to overwhelm the potential customer. Make it an offer so simple and valuable that it would be impossible to say no.

Most One-Day Summits will offer 2 – 3 pricing options, the smallest being the simplest with just extended access to the sessions and maybe one bonus. The second would be a higher price point with more bonuses offered. You can see a good example of an offer with bonuses on the List Builder Accelerator.

How Do You Set it Up?

At this point, you are probably ready to rock your very own One-Day Summit. There may be one last question remaining, “How do I actually build and run a One-Day Summit”?

A very important question, and depending on how you approach it, it could be the difference between months and months of work costing thousands and thousands of dollars, or not. This is why I always recommend “Virtual Summits Software” to anyone looking to run a summit.

Before we actually get into the details and features of this software, it is important to know how this software has changed the playing field for entrepreneurs across the globe.

I have been running One-Day Summits and traditional multi day Virtual Summits for over 5 years. When I ran my first, it took me 7 complex and expensive different types of software, plus 26 plug-ins to build out a single summit. It cost me over $7,000 to build, and this was without getting any help from a developer or web designer.

Later on, it would cost me up to $10,000 to hire out this part of building the summit.

It took me 4 months of work, averaging 20 hours a week, totaling over 300 hours. It was honestly one of the most complex, difficult and frustrating things I had ever done, but these summits were so powerful that I couldn’t stop running them.

Summits literally allowed me to build a multi-million dollar business.

Eventually, I hired a team of 4 people to work on these summits full time, since we were running 2 – 3 traditional summits and 4-6 One-Day Summits a year. I spent a small fortune to do them, but every one brought in an exponential amount of income, sometimes equaling over a quarter of a million dollars per summit.

Now there are plenty of Virtual Summit Consultants that charge anywhere from $7,000 – $15,000 to set up and run your summit. There is even a successful company that runs summits for healthcare professionals. They charge between $35,000 – $50,000 PER SUMMIT!

The crazy thing is they are constantly booked out. This is because of the POWER of summits. But what if there were a simpler solution. One that didn’t cost 10s of thousands of dollars. A solution that didn’t require a costly team to build it out or require an advanced knowledge of tech & coding.

That is what I kept thinking to myself. Why isn’t there a simple, affordable and reliable way to run a (One-Day) Summits? That is when Virtual Summits Software became a reality.

Virtual Summits Software

Virtual Summits Software makes hosting a summit easier than EVER before.

It was built specifically for summits by people who run summits. It is the ONLY software in the world designed solely for running Virtual Summits.

It’s fast, simple, easy, reliable—and affordable. Summits are no longer reserved to those entrepreneurs with big teams, big budgets and endless resources. It’s now available to all.

This software is a plug and play option that allows anyone with zero tech knowledge to run an effective and successful summit. It integrates with your email management software and stripe account.

There are no limits, overage fees, or nickel and diming anyone. Simply pick which option works best for you and get busy building your very own summit. You will see that the software does offer some amazing features.

Summit Starter Guide

Making it even simpler to build your own One-Day Summit is the Summit Starter Guide. This is built into every summit, giving the host a simple guide to follow to create his or her own successful event.

Landing Page Builder

After evaluating over 100 of the most successful summits ever run, we created 3 templates that can be used to run a successful summit of your own. Simply insert your own information,

Speaker Management

A simple, traceable way to manage your speakers, saving you hundreds of hours of time management. The software gives your speakers access to fill out their personal information, while following up with those who haven’t completed it yet, thus increasing speaker completion rate.

You can rearrange speaker ordering, hide speakers, and quickly add them to the schedule for the live summit. Everything completed by the speaker’s populates throughout the entire summit, minimizing the time required to build it.

Attendee Management

Quickly manage all the attendees registered for your summit. Give them access to different levels. Add a single attendee or a list of them to your summit. Export the attendee list as needed. Quickly see an overview of how many people have registered at the different levels.

Summit Live

One of the most powerful and beneficial features of the Virtual Summit Software is its ability to run the summit automated. Once your summit is created, the software will run and manage everything including unlocking and locking different sessions based on the information you have inserted.

It immediately unlocks the different bonuses and sessions based on whether an attendee pays for the upgraded level. It gives attendees access to everything they need right on one platform. It makes it so easy to run a summit.

Deliverables

The software handles deliverables automatically for your attendees. The bonuses inserted into the software are immediately accessible inside the summit software.

Email Integration

Connect your own email integrations such as MailChimp, Aweber and Infusionsoft, and more so that each new attendee is automatically inserted into a custom list, allowing you to follow up with automated email sequences.

Notifications

The Virtual Summits Software ensures your attendees don’t miss the summit by sending out notifications throughout the event. This increases the likelihood of the attendees accessing and viewing your summit.

Summit Hosting

All your summits are in one simple and easy to access location. Once you run your first summit, you will be eager to start your next one. This software makes it easy to manage multiple summits by giving you access to a dashboard with all the summits located in one place.

You can quickly edit an individual summit, or even archive and delete previous summits as desired.

Ever-Summit Feature

Arguably the most powerful feature of the entire software is the Ever-Summit Feature.

Once your summit has ended, you can choose to run it once a week, twice a month, or monthly with the Ever-Summit feature. This automates and runs your summit as if it were live, ongoing forever (or until you choose to stop it).

It updates dates and notifications automatically. It tracks attendees and runs the summit as if it were live with each one. Then it tracks whether they have completed the summit, making it impossible for them to re-access the summit unless they upgrade.

This single feature has revolutionized the power of Virtual Summits for everyone.

To see a full demo of the Virtual Summits Software and all the features included in it, go here.

What Are Other Ways to Use a One-Day Summit (Plug & Play)?

One of the fascinating things about a One-Day Summit is how versatile and powerful it is are in all aspects of an online business. Most online marketing strategies have a singular purpose such as list augmentation, monetization, or relationship building.

A One-Day Summit can do them all, and it increases the success of any promotions you are considering to run.

I have created frameworks for some of the most popular objectives in online marketing. The following strategies follow a general framework that demonstrates how to take a One-Day Summit from a generic one-time event and turn it into one of the most powerful marketing tools for any and all marketing campaigns you will ever run.

The framework flow starts with a mindset. You must first start by knowing the end goal in mind and access the exact purpose of a One-Day Summit based on your objective. Once you understand this, you can begin the preparation.

Many times this requires further research or understanding of other programs to determine how you will create your One-Day Summit. This brings us to the next step in the framework, which is the creation of your One-Day Summit. This will align specifically with the outcome expected. How you create and run your One-Day Summit will vary depending on the aligned objective.

Once the summit is created, you will then run it to recruit a new audience. After you have built the audience, your focus becomes increasing the relationship and engagement with a focus on priming them for the next step in the framework. The final step is to guide them in the direction of the end goal. This might be to promote, launch or initiate a new promotion.

Using a Plug and Play framework increases the success of the end objective exponentially. It ultimately changes how you view your marketing and sales promotion strategies, providing a simple and quick way to dramatically boost success.

Now I will overview each of the Plug and Play strategies. For more information specifically on Plug and Play Summit Success Strategies and to download the full Plug and Play Success Guide, go here.

Plug and Play Categories

1. List building Strategy

Overview: Increasing conversions by offering a free One-Day Summit to build your list by offering a solution to an acute problem in a very short amount of time.

2. Premium (Monetization) Strategy

Overview: Generating income by offering a premium One-Day Summit that requires payment for entry.

3. Affiliate Promotion Success Strategy

Overview: Positioning a One-Day Summit aligned with the exact problem the affiliate product solves in order to generate qualified and engaged leads that will be interested in purchasing the affiliate product.

4. Membership Priming Strategy

Overview: Increasing “know-like-trust”, while stimulating interest in a membership program by using a One-Day Summit to touch on each of the pain and success points of the membership program.

5. Program Launch Priming Strategy

Overview: Start increasing anticipation for the end program, using a One-Day Summit to highlight awareness of the overarching problem.

6. Physical Products Selling Strategy

Overview: Generating engaged and qualified buyers in need of a physical solution by using a One-Day Summit to showcase the different solutions the physical product can offer.

7. Live Event Recruitment Strategy

Overview: Showcasing the speaker’s expertise and energy through a One-Day Summit to increase motivation to attend a live event featuring that speaker.

8. Fill Your Mastermind Strategy

Overview: Highlighting the success strategies offered in an exclusive mastermind through a One-Day Summit to generate the motivation to join the mastermind.

BONUS Strategies:

9. Book Launch

Overview: Engage potential affiliates while creating awareness and momentum of specific aspects of your book through a One-Day Summit in preparation for your book launch.

10. Brick and Mortar Business

Overview: Build a relationship while highlighting your expertise by collecting prospective leads for your business through a One-Day Summit, and getting them into your business with a follow-up opportunity

These are the main Plug and Play strategies you can simply insert into a One-Day Summit with the outcome of a dramatic increase in the success of the promotion. You can simply take a One-Day Summit following these frameworks and add it to almost any promotion you want to run and watch the result of that promotion skyrocket!

-Any time you can build the relationship with your audience while gaining expert leverage, you can expect an improvement in results. For more information on these Plug and Play Strategies, and to see a specific example of these strategies in action, click here. Download all the strategies along with the specific frameworks of each category to begin implementing them into your own promotions.

How Can I Monetize a One-Day Summit?

The two most common reasons entrepreneurs run a One-Day Summit is to build their list and to make more money. Using the Plug and Play Strategies described above opens up opportunities to increase the power of your One-Day Summit on the front end. However, having a strategy built correctly to continue that journey would increase your success on the back end as well.

While a One-Day Summit can surely make money as a stand alone strategy, combining it with my Customer Journey strategy, you will be able to grow and scale any business quickly. I like to call this the Hustle To Scale Framework which is a step-by-step process following human psychology to build a more effective customer journey.

There are four primary phases in the customer journey, each specifically designed to increase the relationship with your audience while solving their problems. That is the most important aspect of any business, and if done correctly, will allow you to scale your business to six and seven figures. You can download my Hustle To Scale Blueprint here.

The Customer Journey

Magnetization Phase

Phase One in the customer journey is the Magnetization Phase, where we begin building the relationship process with potential clients. We need to build “know-like-trust” with them. The best way to do this is with a One-Day Summit.

The first step is to build a relationship and solve their most acute problem.

Using a One-Day Summit allows them to spend time with you, while increasing your authority through the expert leverage of the speakers acquired for your One-Day Summit.

Although monetization of a One-Day Summit is common with a “premium” summit strategy, the top focus is usually on lead generation and relationship building. A One-Day Summit always generates income through upgrade promotions, making them one of the only marketing strategies where the lead generation pays for itself.

This happens from attendees purchasing extended access, making the cost of the leads free or very low priced.

Monetization Phase

In Phase Two, we deliver an info/digital product to the now warm lead that is directly related to the original problem they opted in for. Typically, this is in the form of an online course, but it doesn’t have to be limited to that.

From a pricing prospective, we are going to charge approximately 50%-100% MORE than the purchase option presented in Phase One. This will typically fall anywhere from 7 – 14 days after the Magnetization Phase.

The most important point here is that the course solves in a single step-by-step fashion the original problem that the subscriber opted in for in Phase One.

Now we are taking the warm leads and turning them into Hot Customers. We have qualified our buyers and created an even more engaged audience, while continuing to build “know-like-trust”.

Maximization Phase

It’s time for Phase Three (Maximization). It’s time to create a Transformation. In the previous phase, we solved a single problem.

Now in this phase we are going to solve all the problems and provide the resources needed to successfully create this transformation.

Most commonly this is done through a digital product, but it can be created in any format that resonates best with your audience.

This could be a live event, coaching program, mastermind group, or anything that allows you to create the transformation needed for your audience.

Since this is a much more involved process and creates a much more significant outcome, we are going to charge a high ticket price point. This should be anywhere from 1,000%- 10,000% more than your original price point.

In Phase 3 we are maximizing our results, our income and our relationship with our audience. Our client should at this point be moving from Hot Customer to Nuclear Fan (or Raving Fan).

Multiply Phase

The final component is Phase 4, the Multiply phase. This is where we build our tribe and create ongoing success strategies for our audience.

The most common misconception here is that you should be the one solving your audience’s problems and coming up with all the solutions.

In this phase, you should be identifying your audience’s ongoing needs and bringing in outside experts into your community to allow your tribe to have access to new and effective success strategies.

You don’t need to have all the answers.

You need to provide a community where your tribe can get their problems solved. This is what will keep them coming back to you forever and create an engaged and satisfied group.

Phase Four (Multiply) is about membership and creating recurring revenue. This is a commonly overlooked, or avoided area in online businesses.

However, without recurring revenue, your business is just one bad month away from failure. Follow this straightforward and simple framework to build a scalable online business.

When you put this together you will be able to generate more income, quicker and easier than ever before. This is what it is all about. You can then continually go back and review your results, tweak, change and improve where needed to perfect the flow of the customer journey.

Additionally, when you are ready, you can create additional frameworks targeting different problems and pain points, eventually creating multiple flows of customer journeys. Ideally you will have 2-10 of these Hustle To Scale frameworks, each generating 5 – 7 figures.

Together with the One-Day Summit Formula, you will have a successful, scalable online business that makes you happy and creates a tribe of raving fans! If you want my guide for the Hustle To Scale Framework so you can build out your Hustle To Scale action plan, you can grab it here for free!

What Happens After it Ends

Now that you know the Hustle To Scale Framework, you can see how bringing your One-Day Summit into the process will build a powerful customer journey. Even at this point, one common problem that must be overcome is automation.

Most entrepreneurs must create something new every month to continually feed the beast– their business.

The only way to truly scale a business is to build automated systems that allow it to grow without having to constantly produce more. The tradeoff is that most automated strategies don’t perform well enough to keep the business running at the same level. Until now!

Ever Summit Protocol

The Virtual Summits Software has a revolutionary new feature called the “Ever-Summit” feature. This new feature has changed everything. Previously when someone would run a summit, it would end when the particular summit ended.

Now with one click of a button, the summit automatically runs as if it were live, ongoing forever.

By selecting one button, you decide if you want it to run once a week, twice a month, or once a month. Then the software automatically converts the summit to a live summit, running and tracking everything automatically. This allows you to build your One-Day Summit one time, but use it over and over, ongoing forever.

Now for the first time, you have an effective and powerful marketing strategy that never expires, but instead brings in new leads, generates money and builds relationships with your audience on an ongoing basis.

This feature allows you to create an Ever-Summit Protocol focusing on traffic and optimization. Since the One-Day Summit will be running ongoing, you can look at traffic sources that wouldn’t have been available otherwise. Instead of just paid ads, you can now generate permanent traffic such as blogs, podcasts, videos, and even webpages/resource pages dedicated to driving traffic to your now “Ever-Summit” One-Day Summit.

Additionally, since you can now see how the One-Day Summit is converting on an ongoing basis, you can begin to optimize the summit by testing things such as copy, color, speaker headshots, images and even offers.

The Ever-Summit Protocol from the Virtual Summits Software gives the power back to entrepreneurs, allowing them to create effective strategies that last forever. Now you can create multiple streams of these One-Day Summits targeted towards the Hustle To Scale Framework (customer journey), which will allow you to build and grow your businesses quicker, and with less work.

To learn more about the Ever-Summit strategies, you can get information here.

Conclusion

As we come to an end of what is the most in-depth and thorough overview of a One-Day Summit and all the success strategies that stem from it, you can see how beneficial and powerful this marketing strategy truly is. While you may have a feeling of overwhelm with all this information, keep in mind that the best way to learn is by doing.

For a more in-depth training session on this strategy, you can see a video training I did here for a group of entrepreneurs looking to grow their businesses. This training covers all of these aspects with video examples for those who would like to see what it looks like in the process.

Just know that after helping hundreds of entrepreneurs implement these strategies, I am positive that you will be able to quickly and easily create your own successful One-Day Summit. Then you, too, will be able to wield the most powerful marketing strategy on the planet.

In conclusion, the primary focus of any successful business is to solve a problem, build a relationship and create authority in a niche.

The One-Day Summit, combined with the power of Virtual Summits Software, provides exactly that. Whether you are a brand new entrepreneur or a seasoned influencer, the One-Day Summit Formula will help you get to the next level.

Who Is Dr. Mark T. Wade

Dr. Mark T. Wade is a Postural Neurologist with two doctorates, 50+ Certifications whom went from a successful brick and mortar clinic to an online multi-million dollar education business in the health space. He has created a top-rated podcast, a sold out mastermind for entrepreneurs, featuring the likes of John Lee Dumas, Pat Flynn, Lewis Howes and Jeff Walker, and a one-of-a kind SAAS company called Virtual Summits Software.

With his brand, HustleAndScale.com, Dr. Mark helps entrepreneurs scale their side hustles with a technique called the One-Day Summit Formula–the same strategy he used to build that multi-million-dollar business in the health space. (Still a success today: American Posture Institute). It’s one of the top online marketing techniques available and works for beginners, influencers and even brick and mortar businesses.

Read more here about Dr. Mark T Wade and his journey from humble beginnings to creating multiple six and seven-figure companies.

Resources

Don’t just sit there. Get busy building your One-Day Summit. Here are some resources that will help you in the process of building out your One-Day Summit and customer journey.

FREE TRIAL – Virtual Summits Software

Want to try out the Virtual Summits Software for free? Click the link above to get access to a limited time opportunity to try it out.

Plug and Play Strategies Guide

Download all 10 of the One-Day Summit Plug and Play Success Strategies. This guide includes an overview of each strategy, plus the specific framework in detail.

One-Day Summit Starter Guide

Get access to my One-Day Summit Starter Guide, which covers how to get started building your One-Day Summit, plus downloadable resources such as the One-Day Summit Formula PDF and Strategy Worksheet.

7 Day Summit Challenge

Need some accountability or want to work through the process with a group through guided instructions? Then join our next 7-Day Summit challenge and build your One-Day Summit in less than 7 days!

One-Day Summit Training Session

Access this in-depth master class training with Dr. Mark T. Wade teaching a group of entrepreneurs how to build their One-Day Summit Strategy, customer journey and implementing the Plug and Play Success Strategies.

Work With Dr. Mark

Dr. Mark T. Wade is available for both virtual and in person speaking opportunities. Contact us here to have Dr. Mark speak at your conference, mastermind, podcast or summit.

Want to promote the Virtual Summits Software

Earn extra income by simply recommending the number one virtual summits software in the world. Help your students, colleagues, friends learn about this amazing tool and earn commissions in the process. Learn more about our affiliate program here.

Hustle Hard & Scale Big
Dr. Mark T Wade

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About Dr. Mark T Wade:
Dr. Mark T Wade having 2 doctorates went from a brick & mortar clinic to online multi-million dollar education business in the health space. He has created a top rated podcast, a sold out mastermind for entrepreneurs featuring the likes of John Lee Dumas, Pat Flynn, Lewis Howes & Jeff Walker, & a one of a kind SAAS company called Virtual Summits Software.

With his brand HustleAndScale.com Dr. Mark helps entrepreneurs scale their side hustles with a technique called the One-Day Summit Formula. The same strategy he used to build that multi million-dollar business in the health space. (Still a success today: American Posture Institute). It’s one of the top list building techniques available & it even works for beginners and brick & mortar businesses.

Dr. Mark has expert insights on going from side hustle to success, losing a million dollar business – the lessons learned, but his most popular message for most audiences come from the list building strategy that has helped thousands kick start, launch & grow their businesses (valid for any industry or niche).

Read More Here: The Full Story

My Story Of Failure To Multi-Million Dollar Empire

Dr. Mark T Wade — Mon, 07 Jan 2019 09:24:44 +0000

From Failure To Multi-Million Dollar Empire

I had an idea; a vision of what I thought was going to be a game changing new idea for an online business.

I thought I would jump in and people would come rushing in and begging to be apart of it.

I was positive I would be able to help millions of people and make a ton of money in the process.

So I decided to set out on the journey to build this new online business.

Now everyone thought I was crazy. My family was certain I was losing my mind.

My dad said, “You’ve spent years building up a successful practice, why are going to leave that to go sit behind a computer”.

Everyone I told my idea to just kind of laughed or brushed it off. That always hurt, but I used it as motivation to prove to them I knew what I was talking about.

Then I stepped into what would be one of the most difficult things I’ve ever done. I mean it was tough.

I had to figure out how build funnels, collect leads & generate sales. It was a nightmare.

I looked around seeing all the influencers crushing it, and honestly felt like I was at some kind of disadvantage.

I tried everything.

I still remember my first webinar. I was so excited. I put so much time and energy into creating that webinar. The PPT, the story, the content, and then I tried to get people to the webinar.

I showed up excited & ready to deliver the goods, with my new set up & microphone.

Then when I got there, it was crickets. It was so disheartening.

Then for moment I started to believe what everyone had told me. Why did I go to school to get two doctorates & build a successful clinic just to fail in online business?

Luckily I didn’t give up. I believed in the mission of what I was trying to do, even though I was struggling.

Then I heard on a podcast Pat Flynn was doing with Lewis Howes about a summit he had recently done and how successful it was.

So I said, one more chance. I am going to give it one more go and I set out to build my first virtual summit.

The problem was I didn’t really have any influence or connections yet in the online space.

All I could come up with was 9 speakers.

That was including my partner and myself.

I had already reached out to them so I decided to just go ahead and do the summit anyways, I would just make it one day versus 3 days as I had intended.

Little did I know at that moment I would be creating something that would eventually generate 10’s of thousands of leads & millions of dollars.

That One-Day Summit collected almost 4,000 leads and generated $32,000.

I can’t describe how great I felt that next week after the one-day summit had ended.

I finally had proved to myself that I wasn’t crazy. That I did have something that would help the world & that I could make money doing it.

It also inspired my first online certification, which generated over $100,000. And eventually created a multi-million dollar online business.

Of course my family now thinks my idea was the greatest thing ever.

Over the course of the next 2 years I found myself constantly going back to a One-Day Summit whenever I needed to stimulate new leads.

I also began to use it to prime any launch or new promotion I was going to be doing.

I even would create premium One-Day Summits to my current subscribers to generate a cash infusion at any given notice.

What I loved about it was that it was quick & easy. It could be created in 30 days.

It allowed me to network with influencers who I wanted to connect with.

It dramatically increased my authority & influence in my niche.

It honestly was one of the foundations I used to build my business.

Then my friends, & affiliates started asking me how I ran my One-Day Summits, what software I used, my email campaigns & how I monetized them.

Before long I was teaching about it in masterminds & breakout sessions.

That’s when the One-Day Summit Formula was officially created.

It’s an online entrepreneurs PROVEN FORMULA to quickly grow your LIST, launch your PLATFORM & make more MONEY (even if you are just getting started).

I took all my knowledge on the One-Day Summit and condensed it down into a simple & easy to implement formula that any one in any industry or niche could use and implement.

I’ve now helped hundreds of entrepreneurs implement the One-Day Summit Formula and scale their businesses from it.

They’ve generated hundreds of thousands of leads from it & millions of dollars from this simple formula.

Many of them were brand new entrepreneurs just like I was when I first implemented that original summit.

Having spent years analyzing why & how it works, and seeing all the psychology behind the power of the One-Day Summit I can fully say I believe it is one of the most powerful online marketing strategies available.

It’s definitely one of the most versatile.

It’s my go to for all my businesses when I want to generate leads, profits, launch a new product or platform and when I am prepping to participate in an affiliate promotion.

It makes me happy to see so many other entrepreneurs who were struggling previously, implement the One-Day Summit Formula and finally get that winning edge.

I’ve been there & know that frustration. I know how it feels to have a message that the world needs to hear, but feel you can’t get it out to them.

The One-Day Summit gave me the success I’ve accumulated, and now I am happy to see it helping so many other entrepreneurs gain the success they deserve.

If you want to learn more about the One-Day Summit Formula and how you can implement it into your business you can my free Starter Guide & Checklist here.

ONE-DAY SUMMIT STARTER GUIDE & CHECKLIST

No matter where you are in your online journey, remember your message is important. The world needs to hear it. There are people out there that need your help.

Don’t ever give up or let up. Keep Hustling & you will eventually SCALE your side hustle to an online empire.

You may need a little help, & I am happy to offer advice & guidance!

Remember It’s Scale Or Fail & The Choice Is Yours!

Hustle Hard & Scale Big
Dr. Mark T Wade

GET MY FREE ONE-DAY SUMMIT STARTER GUIDE & BUILD YOUR LIST IN A DAY!

ACCESS GET THE STARTER GUIDE FOR FREE HERE!

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Instagram
Hustle & Scale Group
Hustle & Scale Website
Linked In

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Your Customer Journey Strategy

Dr. Mark T Wade — Wed, 02 Jan 2019 09:25:38 +0000

The Customer Journey Strategy I taught to 30 Six Figure Entrepreneurs

This past week I was invited to share a success strategy called “Monetizing Your Customer Journey” to a group of health professionals who were starting their journey into online business.

It’s always inspiring to hear an entrepreneurs initial story on why they are going into online business in the first place.

Sometimes it’s out of necessity, needing to build a revenue source. Sometimes it’s out of service for humanity and wanting to help more people.

Often times it’s because they have an idea, a message or a vision that is burning inside of them to get out to the world.

I understand all of those as I went through the same journey when I went into online business. It was a struggle. Trying to build an audience & get my message out while building a platform felt impossible.

I still remember my first attempt when I tried to host a webinar. I was so excited, spent so much time preparing and getting ready.

Then when I showed up there were crickets. I was devastated & considered giving up.

Fortunately for me, and the tens of thousands of people I’ve helped I didn’t.

I gave it one more go, but this time I tried something different. And it worked. I collected 5,000 leads & generated $32,000.

Fast forward 3 years & more than 5 million dollars and now I help other entrepreneurs on their journey to scale their businesses.

The strategy I specifically taught this past weekend was one that is super valuable to ALL online entrepreneurs.

It’s the customer journey & how to monetize their online businesses in a strategic (& proven way).

It’s a simple four-step process. The overview of that process is:

Magnetize: Lead Generation

Monetize: Qualify Buyers

Maximize: Create A Transformation

Multiply: Build A Tribe

The great news is this strategy is pretty simple and straightforward. If you want a full training video on this specific strategy you can grab it here!

Getting a little more specific in the strategy what we cover is a framework that moves someone through the stages of a relationship, which is ultimately what we need to build in business.

We need to solve a problem & create a relationship.

In the first phase of this Hustle To Scale Framework we need to focus on bringing people into our world & starting to create that Know-Like-Trust.

I always recommend using a One-Day Summit to start this process off. It’s one of the most powerful (& simple) ways to quickly build your list & establish authority with a cold lead.

Essentially we determine our audience’s primary problem, and then we solve it quickly through a series of videos, using either experts to teach or teaching the points by your self.

(If you want my One-Day Summit Starter Guide & Checklist you can get those for free here!)

Now that Phase One (Magnetize) is underway we want to move our new subscribers into Phase Two (Monetize).

This isn’t to say you won’t make any money on Phase One (you should be covering at a minimum your ad spend), but this is the first time we will really start to scale up by generating a good amount of income by delivering another solution to the primary problem.

In Phase Two we deliver an info/digital product to the now warm lead that is directly related to that original (same) problem they opted in for. Typically this is in the form of an online course, but doesn’t have to be limited to that.

From a pricing prospective we are going to charge approximately 50%-100% MORE than the purchase option that was presented in Phase One.

This will typically fall anywhere from 7 – 14 days after the Magnetize Phase.

The most important aspect of this is that the course solves in a single step-by-step fashion the original problem that the subscriber opted in for in Phase One.

Now we are taking the warm lead and turning them into a Hot Customer. We have qualified our buyers, and created an even more engaged audience, while continuing to build Know-Like-Trust.

It’s time for Phase Three (Maximization). It’s time to create a Transformation. In the previous phase we solved a single problem.

Now in this Phase we are going to solve all the problems & provide all the resources needed to successfully create this transformation.

Most commonly this is done through a digital product, but can be created in any format that resonates best between you and your audience.

This could be a live event, a coaching program, a mastermind group, or any thing that allows you to create the transformation needed for your audience.

Since this is now a much more involved process and creating a much more significant outcome we are going to charge a High Ticket price point. This should be anywhere from 1,000%- 10,000% more than your original price point.

In Phase 3 we are maximizing our results, our income & our relationship with our audience. Our client should at this point be moving from Hot Customer To Nuclear Fan (or Raving Fan).

The final component is Phase 4 the Multiply phase. This is where we build our Tribe and create on going success strategies for our audience.

The most common misconception here is that you should be the one solving your audience’s problems & coming up with all the solutions.

In this phase you should be identifying your audiences on going needs & bringing in outside experts into your community to allow your tribe to have access to new and effective success strategies.

You don’t need to have all the answers.

You need to provide a community where your Tribe can get their problems solved. This is what will keep them coming back to you forever, and create an engaged and satisfied tribe.

Phase Four (Multiply) is about membership & creating recurring revenue. This is a commonly overlooked, or avoided area in online business.

However, without recurring revenue your business is just one bad month away from failure.

Don’t let that happen. Follow this straightforward and simple framework to build a scalable online business.

When you put this together you will be able to generate more income, quicker and easier than ever before. This is what it is all about.

You can then continually go back and review your results, tweak, change and improve where needed to perfect this flow of your customers journey.

Additionally when you are ready you can create additional frameworks targeting different problems & pain points. Eventually creating multiple flows of customer journeys.

Ideally you will have 2 – 10 of these Hustle To Scale frameworks each generating 5 – 7 figures.

Together you will have a successful, scalable online business that makes you happy & creates a tribe of raving fans!

If you want to my guide for the Hustle To Scale Framework so you can build out your H2S action plan you can grab that for free here!

The feedback I got from the attendees at the mastermind where I taught this strategy was super incredible.

Most of them said this was exactly what they needed to “put it all together”.

Several said, it reconfirmed exactly what they needed to hear to be able to piece what they have together into a successful flow.

Having built multiple successful companies, this is always my go-to for how I will build out my customer journey.

It keeps the process simple & easy, and at the same time gives me a proven & effective framework for success.

Remember, It’s Scale Or Fail & The Choice Is Yours!!

Hustle Hard & Scale Big
Dr. Mark T Wade

GET MY FREE ONE-DAY SUMMIT STARTER GUIDE & BUILD YOUR LIST IN A DAY!

ACCESS GET THE STARTER GUIDE FOR FREE HERE!

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How A Little Guy Out Performed The Industries Top Influencers

Dr. Mark T Wade — Thu, 27 Dec 2018 21:04:13 +0000

How a relative unknown entrepreneur beat out some of the industries most successful influencers in a $1.7 million dollar launch.

I want to tell you a story about a modern day David versus goliath type scenario of how I set out with a list of 1,000 subscribers, no team, & a small budget to compete against some of the most influential,successful & well equipped entrepreneurs in the world.

Now the goal here is not to brag or get you to tell me how great I am. My goal is to show you exactly what I did, how I did & reveal to you how you can do the exact same thing!

Here’s the backstory. I was asked to participate as an affiliate for a well-known influencer in the speaking niche. I was one of 150 participating affiliates. It was the“who’s who” of online entrepreneurs.

To say I was intimidated would be an understatement.

My first thought was, “just tell them no, that you can’t do it’. After all backing out would be less embarrassing then looking like a dud in front of some of the most respected online entrepreneurs.

After my nerves calmed down, I decided, “No, I’m going to do this, and I’m going to give it my best effort”.

Having decided I’m going all in on this, it was time to come up with a strategy.

I assessed my situation. List Size (for this niche) = Less Than 1,000 subscribers. Team Size = Solopreneur. Available Resources/Budget for Ads = $1,500.

The fear started to creep back up again! How in the world am I going to compete against these entrepreneurs with lists of over 100,000 subscribers, Full teams of marketers, copy writers, ad creators, & ad budgets of $5,000-$10,000.

I quickly squashed those negative emotions. I need a strategy. What can I do to give me a fighting shot to not completely embarrass myself in this competition?

It quickly became clear. I don’t need a fancy strategy or a marketing team. I need to keep it simple & go with what I know works.

So I decided I am going to do a One-Day Summit. It’s the most powerful strategy I know that can quickly build an engaged, quality list & have them ready to buy in less than 30 days. (Because time was also a factor here).

Here is the exact strategy I used & the results.

(Want A Video Explanation On How You Can Do The Same Thing?)

Affiliate Participation was for an online Speaker Training Program.

So I set up a One-Day Summit called “The Expert SpeakerTraining Workshop”.

I brought together 13 top speaker trainers, coaches &influencers. I advertised the summit with an ad spend of $1,500.

I brought in just over 1000 leads. (Keep in mind these are highly engaged & perfectly qualified leads interested in learning about improving their opportunities to become speakers & influencers).

I had 3 weeks after the One-Day Summit where I nurtured my relationship with my new subscribers, building more Know-Like-Trust.

Then exactly 10 weeks from the time of concept to the affiliate promotion start date I set out on my first ever “official affiliate promotion launch”.

Two Weeks later when the dust settled I was sitting on the leader board in Fifth Place!!

Only 4 other people out of the 150 influencers had out performed me.

I couldn’t believe it. I was literally beside myself. I was getting compliments, & “congrats” from some of the biggest names in online business. I mean think of the most “well-known”influencer you follow, yep they were apart of this launch! And some how I had out performed them.

Now in no way am I trying to say I am better than ANY of them, or even that I am on the same level as them. What I am saying is I had a strategy that allowed me to out perform most of them in this competition.

It was also more than just the respect & congrats. I also won over $30,000 in cash & bonuses from taking 5^th place. That was on top of the $20,000+ in commission I earned from the sales I helped generate.

Return on investment? 30 to 1. I grew my list, created a great relationship with my new subscribers, established credibility with some of the industry top leaders & influencers & I made almost $50 grand!!

Again, I am not saying this to brag. I am saying it because YOU can do the EXACT same thing. You just need a solid strategy!

You don’t need a huge team, endless budget or a large list.

You need one simple but effective strategy that connects you with engaged people who are interested in purchasing the product that you (or someone else) are selling.

You can use this same strategy for affiliate promotions. You can use this strategy for your own promotions or products.

It’s called the One-Day Summit Formula. It’s an online entrepreneurs PROVEN FORMULA to quickly grow your list,launch your platform or make more money (even if you are just getting started).

For those that are interested I did a quick video walking through the strategy I used to achieve 5^th place on a near $2 million dollar affiliate launch.

I will quickly show you how I made almost $50,000 with a list of about 1,000 subscribers & how I built that list in less than 30days with under $2,000 ad spend.

I will also give you my One-Day Summit Starter Guide & Checklist so anyone interested can use this same strategy in their businesses.

Just let me know where to send the video & checklist & they are all yours!

SEND ME THE VIDEO & CHECKLIST

My goal here at Hustle & Scale is to help entrepreneurs get to that next level. I was exactly in your shoes. I have started from scratch& built multiple 6, 7 & Multi 7 Figure companies in the brick & mortar business, online education space & the Software as a service world.

If I can do it, you can do it. You just need a little help!

Take this strategy & I know with certainty you will be out there winning in your industry, just like I won in mine.

ONE-DAY SUMMIT STARTER GUIDE & CHECKLIST

No matter where you are in your online journey, remember your message is important. The world needs to hear it. There are people out there that need your help.

Don’t ever give up or let up. Keep Hustling & you will eventually SCALE your side hustle to an online empire.

You may need a little help, & I am happy to offer advice & guidance!

Remember It’s Scale Or Fail & The Choice Is Yours!

Hustle Hard & Scale Big
Dr. Mark T Wade

GET MY FREE ONE-DAY SUMMIT STARTER GUIDE & BUILD YOUR LIST IN A DAY!

ACCESS GET THE STARTER GUIDE FOR FREE HERE!

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Instagram
Hustle & Scale Group
Hustle & Scale Website
Linked In

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The Most Powerful Strategy To Build A List & Make Money Online

Dr. Mark T Wade — Wed, 05 Dec 2018 17:41:17 +0000

The Most Powerful Strategy To Build A List & Make Money Online

Most people think you need to have a big list to be a successful, profit generating online entrepreneur.

While having a list is important the size of the list is not the key component.

I’ve seen a lot of “influencers” with big lists of 100,000’s that generate less profits than some unknowns with lists of 5,000 or even 1,000.

Matter of fact my first $136,000 came from a list of 900 people. Even more so, I took 5^th place (out of 150 of the top online influencers) in a $1.7 million dollar affiliate launch with a list of just over 1,000 subscribers. That generated me almost $50,000 in cash & bonuses.

So what’s the lesson to be learned here? Two fold.

First and foremost it’s not about having a massive list.

The key factor is having a quality & engaged list.

How much Know-Like-Trust factor do you have with them? How on point is what you are sharing with them in alignment with what they actually want.

The more aligned this is, the more engaged they are & the more ability you have to generate large amounts of cash.

Disclaimer: We only create income/profit/cash when we deliver massive value. It’s never a sales trick. It’s always about providing something amazing to those who want & need it!

Second lesson to be learned is about your strategy.

A solid strategy will produce you more results than any other thing you can possibly do.

Doesn’t matter the size of your team, your ad budget, or your list size. Matter of fact the better your strategy the less ALL of that is important.

Now I want you to walk away with from this with something implementable. So let’s talk strategy.

If you prefer a video of me walking through this strategy, along with my One-Day Starter Checklist & PDF you can click here & let me know where to send them!

Ok, when it comes to strategy we need to think alignment.

Too many Hustle Heroes out there are doing so much, and none of it is aligned.

It starts by solving a singular problem.

Think of your ideal avatar, your perfect client or customer. What is their problem? What do they need help with?

Once you have that we need to align it through out their entire customer journey.

I call this the Hustle & Scale Framework.

We start with the: Magnetization Phase.

How are you going to attract them into your community & tribe?

I use a strategy called the One-Day Summit Formula.

This is an online entrepreneurs PROVEN FORMULA to quickly grow your list, launch your platform, & make more money (even if you are just getting started).

We create our One-Day Summit specifically around the problem our audience is suffering from. We can bring in speakers (or solve it yourself) to provide solutions to these problems.

We make it quick & easy showing them they can get the answers/solutions in less than a day!

This brings in engaged & quality leads into your community, taking them from cold lead to warm prospect.

Now we need to align that with Phase 2: The Monetization Phase

Staying in alignment with that same problem, we provide a solution in a step-by-step online digital course or info product.

This is now where we start to generate the income from these qualified leads & where we take them from warm prospect to hot customer.

They see continue to build know-like-trust with us through this process.

Moving into the Third Phase: Maximization Phase.

This is where we get to go deep & provide a transformation, turning the Hot Customer into A Raving Fan (Friend).

Here we move more into a High Ticket offer, & provide solutions around that original problem. Except here we expand into other areas, problems, or potential set backs our audience will have on their journey to this transformation we are providing.

Here is also where we will create an aspirational identity for our tribe to strive towards.

This being a major transformation allows us to charge a high-ticket price point, thus maximizing our profits through our audience’s customer journey.

Bringing us to Phase 4: Multiplication Phase

In this phase we provide our audience a community or tribe. We offer a membership opportunity. This is where we create our recurring revenue for our businesses.

If your business doesn’t have recurring revenue it one bad month away from failure. It doesn’t matter how much money you make unless you have recurring revenue.

We do this by giving ongoing success & solutions to our Raving Fans (Friends) in this community atmosphere.

In this phase we don’t need to have all the answers.

We simply need to provide our audience with access to those who have answers.

We identify 12 key areas where they will benefit from further success strategies or problem preventions.

Then find 12 experts that you bring into your community to solve these problems & provide these solutions.

The Hustle & Scale Framework is how you create a successful & scalable online business.

You can create many variations of this framework having multiple different paths. Or multiple variations that all starts in different paths but end in the same place.

The fundamental aspect to providing a successful customer journey is keep the problems & solutions aligned through out their journey.

The most important area of the entire framework is the first step. The Magnetization Phase.

I see far too frequently that Hustle Heroes & entrepreneurs are out there building lead magnets, webinars, and every other type of “bait” to try and build their list.

They focus on funnel after funnel. They get what I call “Funnel Vision”, losing sight of what truly matters.

We need to first solve a problem. Then create a platform & finally connect with our audience.

The most powerful strategy available for doing this is the One-Day Summit Formula.

It can be done in less than 30 days. It solves a problem. It builds a quality, engaged list. It creates a platform & connects with your audience.

It can be create in almost every niche, industry & topic. Once the interested people come into your One-Day Summit they leave it an engaged part of your community.

This sets up the rest of your Hustle & Scale Framework for success.

Stop trying to get 10,000 generic leads that don’t engage & aren’t interested. Focus on 1,000 truly engaged & qualified people who want the solution you are offering.

As mentioned in the beginning my first $136,000 came from a list of 900 engaged people.

One of my businesses generated $2.5 million dollars from a list of 17,000.

Last month participated in an affiliate promotion.

In 30 days I created a One-Day Summit specifically on the problem that the program I was affiliating for solved.

I brought in just over 1,000 leads, who were specifically interested in that solution & were now engaged with me from that One-Day Summit. (You can check out that One-Day Summit here: Expert Speaker Training Workshop)

Those 1,000+ leads allowed me to take 5^th place out of 150 of the most influential online entrepreneurs. It also generated me $50,000 in cash & bonuses.

This strategy works. It has allowed Dr. Krista Burns at the American Posture Institute to generate $30,000 in a day (with 4 emails) to a list of 3,000 people.

Michael Rosselin was able to generate over $50,000 from this same strategy.

Brand new entrepreneur Lisa Olszewski brought in 7,000 new leads & $12,000 (and she didn’t even have a website.)

If you want to learn more about this strategy & grab my One-Day Summit Checklist & Starter guide just let me know where to send it

I know you can get similar results; you just needed an effective strategy. I want to help you get that!

Because in the end of the day it’s Scale Or Fail & the Choice Is Yours!

Hustle Hard & Scale Big
Dr. Mark T Wade

GET MY FREE ONE-DAY SUMMIT STARTER GUIDE & BUILD YOUR LIST IN A DAY!

ACCESS GET THE STARTER GUIDE FOR FREE HERE!

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Generate 17000 Leads & Converted Into $2.5 Million Dollars

Dr. Mark T Wade — Wed, 28 Nov 2018 19:59:51 +0000

This single strategy allowed me to generate 17,000 engaged subscribers & convert that into more than $2.5 million dollars.

Sounds unrealistic? Not really. It all comes down to a single strategy that I continue to use in every business I have ever created. And I’ve built 6, 7 & multi 7 figure businesses in the brick & mortar space, online education industry & software as a service world.

I’ve also helped others do the exact same thing in their niches.

What is it? It’s called the One-Day Summit Formula. It’s an online entrepreneurs PROVEN FORMULA to quickly grow your list, launch your platform & make more money (even if you are just getting started).

I’ve actually made a video showing exactly how I built a list of 17,000 & converted it into $2.5 million dollars.

You can access the video here & I’ll also send you my One-Day Summit Checklist & Starter guide as well.

So how does a One-Day Summit work?

Primarily because it is different than what everyone else is trying to do.

The current state of list building is a disaster.

Lead magnets are rarely effective, typically garnishing a wide array of fake or incorrect emails.

Webinars are notorious now for generating a less than 25% show up rate & even less from conversions into sales.

Why is this?

Well it’s actually quite simple. People want solutions. They don’t want information.

Most of the tactics out there today are to give just enough information to string people along hoping they will want what you are selling bad enough to buy it without knowing if it even works.

Well that tactic doesn’t work anymore.

People are tired of getting told the “Secrets” without the solutions.

While we are seeing a lot of entrepreneurs struggling from these other tactics, we are seeing a few entrepreneurs succeed because of the One-Day Summit.

Ok, then what is a One-Day Summit?

It is an online event that provides your audience with a solution in a reasonable amount of time. One Day.

It takes a series of pre-recorded teaching sessions (either done by the host, or by speakers/experts) packaged together in an online event.

It’s not always marketed as a “summit”. They can be called a lot of different things. Accelerators, workshops, fundamentals, series, etc.

The main point is focusing on your ideal avatars top problems & providing a solution for it.

Additionally a One-Day Summit caters to an even important aspect. Human Psychology.

It incorporates 13 different psychological triggers that make your One-Day Summit one of the most powerful marketing tools you will ever have.

Things like Loss Aversion, Comparative Compound, Rule of Reciprocity, Social Conformity, Framing effect & others.

One of the most important concepts to know about why a One-Day Summit creates such high conversions & engagement is because it delivers what your audience wants.

People don’t want knowledge or information. That’s a common misconception. People want the result that the knowledge brings them.

They don’t want to know how to build an online course; they want the money & freedom that having a successful online course will give them.

They don’t want to know how to build a funnel. They want the leads & profit that having an effective funnel will create for them.

If they want the solution/result bad enough they will pay for it.

Understanding this concept will change everything for you.

Because if people look at what you are offering & determine that they won’t be able to accomplish the task at hand to achieve the result, then they won’t take action.

This is the foundation to why the One-Day Summit actually works so well.

The One-Day Summit

Gives A Solution (no secrets, or bait & switch)
Shows them they can accomplish that solution & gain that result.
Builds a relationship with the host.
Gives the host a platform & way to connect with their audience.

If you can do this with your potential prospects you will have a powerful way to build a long & valuable relationship with them.

If you are interested in learning how to set up your own One-Day Summit just click the link below. I’ll also send over my One-Day Summit Checklist & Starter Guide along with a Downloadable One-Day Summit Formula Worksheet.

Send Me The One-Day Summit Formula

There is a reason why Russell Brunson, founder of ClickFunnels said his summit was the most valuable marketing strategy he has done to date.

Dr. Krista Burns of the American Posture Institute generated $30,000 from 4 emails using a One-Day Summit.

I have personally used a One-Day Summit to build a list of 1,000 qualified & engaged leads that allowed me to take 5^th place in an affiliate promotion out of 150 of the top online influencers & entrepreneurs in the world. This also generated $50,000 in cash & bonuses from this single strategy.

You can do this same strategy & you can get results as well.

Remember it’s Scale Or Fail & the Choice Is Yours.

Hustle Hard & Scale Big
Dr. Mark T Wade

GET MY FREE ONE-DAY SUMMIT COURSE & BUILD YOUR LIST IN A DAY!

ACCESS THE COURSE FOR FREE HERE!

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The Dark Side Of Entrepreneurship

Dr. Mark T Wade — Wed, 14 Nov 2018 13:02:36 +0000

Sitting on my couch, alone at 2am, thinking to myself, this isn’t worth it. I just wanted it all to end. I was trying everything I could to ensure that I wouldn’t wake up the next morning. The thing that didn’t make sense is by society’s standards I had it all.

More money than I could spend, toys, houses, adventures, and a gorgeous bikini model girlfriend. By the age of 32 I was a multi-millionaire having built 6, 7 & multi 7 figure businesses in a brick & mortar space, online education industry & in the Software As A Service world.

But as I sat there, tears streaming down my face in the dark, feeling worthless confused & alone I realized; I have an addiction. An addiction so STRONG that it could crush EVERYTHING in my life.

But it wasn’t normal drugs or alcohol. It was something far more dangerous than those.

I know I am not the only addict who will read this article. Our addiction however, is our BUSINESSES.

It’s the most addictive drug known to man, there is no warning labels, no FDA restrictions, you can get it any where at any time, no limits, no safety guards, & no instructions. You can go days, weeks, months, & even years binging on it without stopping.

You get all the glorious highs & the devastating lows as any other type of drug.

It can ruin your health, your finances, your mind & even your relationships.

Our Drug of choice is called Entrepreneurship.

I’m writing this article today not because I am proud of this, or want to be writing it, but because it needs to be said. You must first be aware of this in order to prevent what can be the fruit of good & prosperity turning into a deadly disease.

So of the top reason businesses fail is not because they were unsuccessful, on the contrary they were successful. Many of them scaled too big, too quickly, they didn’t properly protect their minds, &/or they lost their purpose in their business.

We see this occasionally in the headlines from celebrities & influencers such as Mike Tyson making hundreds of millions & then losing it all in 5 years. Robin Williams, who was one of the most loved comedians of his time, ends up taking his own life.

Even in lottery winners such as the preacher Billy Bob Harrell Jr who won a 31 million dollar jackpot. Then within 20 months he was divorced, estranged from his children, broke & eventually took his own life. However, most of the time we never hear about it. These failures of success stories simply go under the radar unnoticed, and not discussed.

Entrepreneurs, we function in many ways like professional athletes. We deal with high amounts of excitement, success, & leadership responsibilities. We also shoulder the burdens of much of the stress, the losses & the failures. We have to lead the team, be confident & decisive. However everything hinders on our ability to perform.

If we fail our families don’t eat, we become an embarrassment, our employees become jobless. Essentially what feels like the weight of the world rests on our backs to make the impossible happen.

The difference between professional athletes & us is they have an entire program supporting them. They have nutritionists, high performance psychologists, support systems, team mates, etc. We usually have no one but ourselves.

All of these factors together cause us to fall susceptible to several prominent psychological complexes. Here are a few of the most common.

The Jonah Complex – The belief that “You Don’t Deserve Success”
Imposter Syndrome -The belief that “You aren’t the person everyone thinks you are. (You’re a fraud).
Tall Poppy Syndrome – When Competitors & Envious People (friends/family/clients) Start Attacking to prevent or take our success.
Comparative Complex. (Your Self Worth connected to your Success) – We are never quite there, still need to do more to be successful; so then we are never quite good enough.

Success is an elusive, tricky ideal. What was success to us at one point in our journey is old news at the next point. We don’t celebrate the wins enough, and are constantly looking forward to what we need or want to accomplish.

These complexes plague most entrepreneurs. We hide it, bury it, & ignore it until it becomes impossible to avoid. Ultimately causing many problems in our lives from self-sabotage, to health problems to depression to family/relationship disasters.

How To Prevent the Failure of Success:

Scale Big But Stay Small – Hustle Hard but stay lean & agile in the business.
Protect Your Mind Like You Do Your Body & Business
You Need A Mission Driven Business To Keep Your Purpose Strong

These may seem simple, and hopefully they are, but they are crucial components to preventing the failure of success. Simply implementing these even a small component of them can make a huge difference in your mental health, happiness, & longevity of your success.

Now is the point where I ask you to take a look in the mirror. What do you see staring back at you? How do you feel about that face staring back at you? Do you recognize it?

I know when I finally had this realization an entire decade had passed. I didn’t know who I was anymore. I was not happy with the person staring back at me. Years & years of pain, hurt, stress & avoidance was staring back at me.

We aren’t given a playbook or a map when we start out in business. We have to figure it out for our selves. Unfortunately this is one area that is typically not discussed openly amongst entrepreneurs.

We are left to suffer in silence alone, ashamed to bring up any weakness to others who seem to have all their stuff together. (News flash they don’t have it together either!!)

You can’t avoid this. You need to address it just like any other KPI or Milestone in your business. What we measure & track gets done. We can’t ignore it.

So please be proactive. Take time to evaluate these areas of your life & business & self. If you haven’t put an emphasis on these make an effort to start. You don’t have to be perfect; you just need to be aware and start somewhere.

Talk with someone if you are feeling down & defeated. You can even contact me if you don’t know who to speak with. I surely don’t have it all together, & won’t lie to you as if I do, but I will listen and offer a supportive ear to help you out!

Know that by acknowledging this doesn’t make you less successful, or less of a “hero” in your business. It actually makes you more. It allows you to be more. It allows you to love more. It allows you to grow more. It gives you more.

Because in the end, just like any “addict” us entrepreneurial addicts won’t ever get over our connection to business, nor do we need to. We just need to be acutely aware of it, and take action steps to stay on top of it.

All of us see entrepreneurship as one of the greatest things in the entire world. I understand the drive to Hustle Hard & put everything else behind the goal of growing your business, but I also know what happens if you don’t focus on these aspects as well.

It hurts my heart to hear of entrepreneurs failing. Especially after finally achieving success. The world needs you. It needs you to succeed & to win!!

You are the key to the solution of all the world’s problems. Don’t let the Failure of success hold you back.

I don’t expect any one of you to work less, or tone down your ambition. That’s not the goal here. The goal is to build these fail safes into your business now.

Establish a purpose into the business that drives you and your company forward that is NOT monetary or growth related but impact focused.

Be careful on trying to scale too big to quick. Grow Grow Grow, but stay lean & agile in the business.

Protect your mind. If you are in business you should consider talking with a high performance psychologist. You should take de stress & mental detox periods. You should have boundaries on what limit you let things into your business & life that create these mental stresses. Protect your mind.

Because entrepreneurship can be lonely, it will be difficult & it can knock you down.

But if you take these action steps and start building them into your business you will succeed.

So go out Hustle Hard & Scale Big but implement these safeguards into your business to prevent the failure of success.

Remember it’s Scale Or Fail & the Choice Is Yours.

Hustle Hard & Scale Big
Dr. Mark T Wade

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Why Are You Doing This?

Dr. Mark T Wade — Wed, 24 Oct 2018 14:05:01 +0000

Staring into the fire, as the yellow & orange flames danced in front of me almost like a pair of synchronized belly dancers, they began to hypnotize my thoughts.

As everything else faded out of my mind one singular piercing thought remained.

What is the point of doing all of this if you aren’t happy?

Now this is difficult for me to talk about as many would look at me and say, “You’re just ungrateful”.

You have a great life. You have success, wealth, love, & purpose.

They would be right, and that is why it’s hard for me to talk about this. It’s hard to admit something that others don’t understand.

See for years I just kept my head down, working hard, and doing everything I could to build a successful company and leave a legacy.

And I did just that. I accumulated 2 Doctorate Degrees & some 50+ specialty certifications.

I spent 6 years building one of the most successful Posture Correction clinics in the country.

I then co founded a company that became the worlds largest professional resource for post-graduate online posture education.

I have helped thousands and thousands of professionals reach success.

I have been rewarded both emotionally & financially for these accomplishments.

However, when I finally pulled my head up from working, a decade had passed.

When I looked in that mirror at the face staring back at me I wasn’t happy.

I had dedicated my life to leaving a legacy and helping others. But what I had done in the process was neglected myself.

I stopped taking care of myself both physically & mentally.

The larger the company grew the more removed from the close connections that happen with helping people I became.

My joy had started to dwindle, and truthfully my purpose had faded.

Now as I stared in that fire hearing a thought I had tried so hard to bury, it was unavoidable.

My typical response would be to double down on work, create a new project, open a new division or something else that would distract me by keeping me busy.

However I couldn’t ignore it this time. This time I decided I needed to listen to that voice.

I needed to take care of the neglected items both mentally and physically.

That’s what I did. I began a thousand mile (metaphorically) journey.

On this journey of self-love & care & rediscovery, I haven’t found all the answers to give you on what the outcome will be.

However I wanted to share with you a thought that I experienced some time ago that has me on a path of both leaving a legacy through my companies as well as recognizing the importance of self-love & self-care.

If you are in the “Hustle” right now. Be careful not to lose yourself in the process.

Build some time & action steps to love you, & take care of yourself.

Because in the end, even if you build the empire and no longer have need for financial worry, it will still follow you around and plague your mind & emotions unless you set up the necessary actions to combat it.

One of the best way to combat stress, self-destruction, & potential early mortality is through focused, determined, self-care.

When you love yourself, it opens you up to love those around you, & to love what you do!

I hope you find success, love & happiness, I hope you also find purpose along your journey!

Remember it’s Scale Or Fail & the Choice Is Yours.

Hustle Hard & Scale Big
Dr. Mark T Wade

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Sipping Pina Coladas In The Caribeean

Dr. Mark T Wade — Wed, 17 Oct 2018 13:59:50 +0000

As the water sifted in and out from under my feet, I took a small sip of my drink & watched as the sun began to set behind the Caribbean waters. The pink, purples, reds, & orange dancing off the clouds in the sky, without a single worry in the world.

That’s when I thought to myself. I can’t believe this is my life.

It wasn’t always like this. I have gone through many ups and downs. I have had periods of my life where I had to donate plasma just to have food to eat. I have had days of skipping meals or eating 40-cent pasta. Having holes in my shoes, and buying shirts from a used clothing store.

Although I don’t want to go back to that those times, they were some of the defining moments in my life. You know the kind where no one believes in you, & everyone is calling you crazy.

So much so that you start to wonder if they are right. Are you crazy? Is this idea, this vision you have just a dream of a crazy person?

I would say that depends. It depends on how bad you want that dream. It depends if you are willing to stop listening to those “Nay-Sayers” and focus that energy & that skepticism into your work.

Are you willing to sacrifice right now some of those comforts that others are enjoying, to pass up on the easy way out & to double down on what’s tough and difficult?

In other words “Do You Believe In You”?

I’m going to go on a limb here and say you probably do. And because of that I want you to know from someone who has absolutely walked a mile in your shoes, that YOU CAN DO IT!!

That dream can become a reality. That vision can become a mission. Those snickering voices will eventually become chants of praise and envy.

You can do this.

It will not be easy. It will not be overnight. It will not be handed to you on a silver platter. But you already knew that.

But if you work hard now, put in those difficult moments now, then later you will be living a life that only “the crazy ones” get the opportunity to enjoy.

Here’s what you can do to speed up this process & get to the glory quicker.

Find a few others who are also working on a dream bigger than their selves. (Surround yourself with like-minded people, not small-minded people). You need support from others who will build you up, not tear you down.
Set goals. Both short & medium. Then celebrate the win, after you accomplish them. This reinforces & rewards the hard work, which will help to keep you motivated for more hard work.
Build a platform; connect with an audience & Solver their problem.

This last one is probably the most important aspect.

You must have an audience if you want success.

Doesn’t matter if you are just getting started, or have nothing to sell. You can begin building an audience simply by talking about that vision you have.

You can solve their problems just as simply by offering advice or solutions to their challenges.

You can do all of this very simply through a process I have used to build 6, 7 & multi-7 figure businesses in a variety of different industries.

I call it the One-Day Summit Formula. Pick a problem, solve it in a day, & give your best advice/information away for free.

This will build you a tribe of raving fans very quickly. It will help you scale your business to that next level in the blink of an eye.

If you need help setting it up I have a FREE course here you can have. It will show you exactly how to set up your own One-Day Summit (in less than 30 days!!).

FREE ONE-DAY SUMMIT STARTER COURSE

Suffering, struggle, challenges that is a part of the journey. It’s paying the dues for becoming legendary.

But it doesn’t need to be forever, or even longer than necessary. I’ve been there, where you are. I’ve failed, & struggled, and cried, & wanted to give up.

I am glad I didn’t. Now as I enjoy my home in the Caribbean, where every day feels like paradise, I think back on those harder times.

Now I eat gourmet meals prepared by a chef. My shoes don’t have holes in them.

I no longer have to donate plasma to eat, and I don’t have to worry about money.

I enjoy most evenings watching the sunset over the Caribbean waters, reflecting on life, & what I am thankful for.

I know how difficult it can be, but I also know you can do it. Don’t give up.

Work hard, & hopefully one day you and I will be watching the same sunset, appreciating similar things, and enjoying success.

Remember it’s Scale Or Fail & the Choice Is Yours.

Hustle Hard & Scale Big
Dr. Mark T Wade

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What happens when you lose it all?

Dr. Mark T Wade — Wed, 10 Oct 2018 13:53:45 +0000

I’m ruined. It’s over. I can never come back from this…

Standing in what use to be a palace of a chiropractic office, now with a foot of standing water, windows blown in, and half the roof caving down, my heart sank for my friend.

He looked at me & said, I don’t have insurance for my office & all my clients have left the island. How am I going to feed my family?

That was one of the scenarios presented to me by a friend immediately after Hurricane Maria on the island of Puerto Rico just over a year ago.

This situation is not unique to my friend either, and doesn’t just happen from a natural disaster.

I talk with business owners daily that have all their “eggs in one basket”.

Meaning, if something were to happen to their primary source of income they would be done for.

Trust me I understand it, and I’ve been there too. I’ve almost gone under multiple times because I had a “golden goose”, and was riding it to the market, until one day that Golden Goose decided it didn’t want to produce anymore.

At this point you have a few options. Give up, close it down & start over on something new (and go a few years of hard times). Or Rebuild & hope you can make it work, OR diversify.

Now, the good news is if you are reading this, you are most likely not in this dire scenario at this moment. Which means it may not even be on your radar, but more importantly means you should have a “come to jesus moment” and look in the mirror.

Not tomorrow, not later, RIGHT NOW!!!

What would happen if your main source of revenue shut off today, and you couldn’t turn it back on? Yeah, you’d be crapping the ole pants like the rest of us.

Let this message be a bit of a wake up call to you, BEFORE it happens (because it happens to every entrepreneur at some point). If you have not added at least one Online Source Of income DO IT NOW!!!

If you are an online business & you ONLY have ONE MAIN SOURCE of revenue that pays the bills, you need to ADD ANOTHER NOW!!!

This will scare many of you. It will sound like hard work to some of you. It will sound like an opportunity to a few of you!

The good news is there is a way to do this relatively simply, & quickly even if you don’t have any idea how to do it.

It’s a strategy I use in all of my businesses. I used it to build 6, 7, & multi 7 figure income streams in brick & mortar businesses, Online Education Company, & the SAAS Industry (Software as a service).

What this means is it doesn’t matter what type of business you have, you can do this exact same strategy & begin to add that extra stream (or security) right away.

I call it the One-Day Summit Formula. It fulfills the main points that an online program should:

Solve A Problem
Create A Platform
Connect With An AudienceIt does that by taking a top problem one of your customer bases has & giving them solutions to that problem in a “One-Day Online Format”. Zero tech skill/knowledge needed, & it’s very very low cost to perform.

I’ve seen entrepreneurs run these in health clinics, in financial advisory offices, all the way to musical instrument stores, & online coaching businesses. My point is it can be implemented into your business.

If you want to check out how you can set one up in the next 30 days, I created a FREE course to get you started. You can grab it for free here:

ONE-DAY SUMMIT FORMULA STARTER COURSE

Now we couldn’t get my friends clinic back up and running right away after Hurricane Maria. But what we did, was set up a series of One-Day Summits target an audience, solve a problem & connect with an audience.

Within 3 months my friend was creating a stream of new income that allowed him to take care of his family & fix his clinic.

I hope you never have to go through something like this. Where you are tested in this type of way. However, if you do, I hope you will take this advice and set up a series of One-Day Summits that will protect you and serve you in the case of a situation like this.

Remember it’s Scale Or Fail & the Choice Is Yours.

Hustle Hard & Scale Big
Dr. Mark T Wade

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Hustle & Scale

Introducing The One-Day Summit™

Article Overview:

What is A One-Day Summit?

One-Day Summit Specifics:

The Difference between One-Day Summits & Traditional Virtual Summits

One-Day Summit

Traditional Multi-Day Virtual Summit

Why a One-Day Summit is so Powerful

Why Run a One-Day Summit?

Build Authority:

Expert Networking Opportunities:

Grow Your List

Generate Income

Build a Platform:

You Now Have a Product:

Affiliate Relationships:

Sponsor Opportunities:

Engagement Frenzy:

Relationship Building:

Who Should Run a One-Day Summit?

Let’s look at some of the specific scenarios.

Side Hustlers – Build An Audience

Experts – Monetize Your Momentum

Influencers – Scale

What are Some Examples One-Day Summits?

Overview

Specifics & Details

1) Registration Page

2) Confirmation Page

3) Summit Live

4) Post Summit

5) The Turn

6) Ever-Summit Protocol

Create a Topic & Theme

1) Narrow Down Your Theme

2) Topic & Title:

Avatar

Top Problem

3) Solutions (Speakers)

4) Format (30 or 60 Days)

Email Communication Sequences

Forward Facing Sequence

Count Down Sequence

Summit Live Sequence

Last Chance Sequence

Ever-Summit Sequence

Creating Your One-Day Summit Offer

Virtual Summits Software

Summit Starter Guide

Landing Page Builder

Speaker Management

Attendee Management

Summit Live

Deliverables

Email Integration

Notifications

Summit Hosting

Ever-Summit Feature

What Are Other Ways to Use a One-Day Summit (Plug & Play)?

Plug and Play Categories

1. List building Strategy

2. Premium (Monetization) Strategy

3. Affiliate Promotion Success Strategy

4. Membership Priming Strategy

5. Program Launch Priming Strategy

6. Physical Products Selling Strategy

7. Live Event Recruitment Strategy

8. Fill Your Mastermind Strategy

BONUS Strategies:

9. Book Launch

10. Brick and Mortar Business

How Can I Monetize a One-Day Summit?

The Customer Journey

Magnetization Phase

Monetization Phase

Maximization Phase

Multiply Phase

What Happens After it Ends

Ever Summit Protocol

Hustle Hard & Scale Big
Dr. Mark T Wade